Customer Service
Mobile 2.0 – The Top 10 Mobile Apps by Airlines
October 21, 2011
by Shubhodeep Pal
Engagement
Why Should I Friend you on Facebook or Twitter, United?
May 04, 2011
by SimpliFlying
Presentations
Branding 2.0: Top 10 Facebook Contests by Airlines
February 19, 2011
Brand Xpression
Five steps to Customer Service Excellence for United Airlines (with real-life case study)
March 09, 2010
by Shashank Nigam
Brand Xternalities
The day airlines’ Twitter accounts were hacked, and three steps to reverse the brand damage
February 26, 2010
Brand Xpectation
Southwest vs. United: Why Authenticity Wins, Even In TV Advertising
October 22, 2009
The Perfect Wedding? Will United Airlines and US Airways pull up their socks when Continental joins Star Alliance?
September 30, 2009
Awesome TV advertisement: Southwest baggage handlers take a dig at airlines that charge a bag fee
September 08, 2009
Brand X-Factor
SimpliFlying releases The Answer in response to “United Breaks Guitars” by Dave Carroll, the de-facto CMO of United Airlines
August 24, 2009
Reality Check: Three reasons why legacy airline brands are dead (and who to look out for)
August 17, 2009
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