United Airlines

Brand eXecution

Meet the new Chief Marketing Officer of United Airlines – Dave Carroll. He sings and plays a guitar!

July 14, 2009

by Shashank Nigam

Ancillary Revenues

Airline Baggage Fees : The Airline Industry’s Financial Salvation?

June 25, 2009

by Shashank Nigam

Brand eXecution

United Airlines shows how NOT to “fly the friendly skies”. A very sad incident.

April 14, 2009

by Shashank Nigam

Brand X-Factor

What can Tony Fernandes of AirAsia teach US airline executives? Servant leadership.

March 20, 2009

by Shashank Nigam

Ancillary Revenues

The airline brand suffers big, when big spenders get frustrated with hidden fees: true story (United Airlines)

March 19, 2009

by Shashank Nigam

Brand Xpression

United Airlines brand may go for a spin as customer feedback line is terminated

February 11, 2009

by Shashank Nigam

Brand Xpression

Emirates engages employees through self-composed music video

January 11, 2009

by Shashank Nigam

Brand Xternalities

How to keep the airline brands flying high in bad weather?

December 24, 2008

by Shashank Nigam

Brand Xpectation

Rohit Bhargava feels that United Airlines lacks a brand personality. Is he right?

October 24, 2008

by Shashank Nigam

Brand Xperience

Why small things can make a big difference to the brand

June 13, 2008

by Shashank Nigam

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