When Turkish Airlines decided to launch Istanbul to San Francisco flights, its seventh destination in the United States, marketing the route effectively and driving awareness were key goals. Especially since SFO is one of the most competitive long-haul markets in the world. Thanks to the growth in the city of San Francisco, and Silicon Valley, the passenger traffic … Read more
“So what do you do?”, she asked. We were sitting in the common room of a hostel in Zagreb, Croatia towards the end of a month long trip across Europe. “Well I work at an aviation marketing consultancy called SimpliFlying.” “Oh cool, so you are on a vacation right now?” “Well we can choose to … Read more
Editor’s Note: As part of our SimpliLeader series, in which we regularly interact with the best minds in aviation, we recently spoke with Dennis Owen. Dennis has been with Cathay Pacific for almost three decades and presently leads the Brand and Social Media efforts at the highly lauded airline. Dennis spoke to us candidly about their new … Read more
At the Aircraft Interiors Expo in Hamburg, the Airbus A380 11-abreast seating introduction made a big splash. While operating the A380, most of the challenges that airlines face — be it the long queue for the toilet or the delays in boarding over 500 passengers — are because of systemic constraints. Since most existing systems and … Read more
The announcement of the new 11-abreast seating by Airbus for its A380 program at the Aircraft Interiors Expo 2015 in Hamburg, has triggered a passionate debate among aviation professionals and enthusiasts about the future of passenger experience (PaxEx) in aviation. “Will we need to pack our limbs in a separate container, Ikea-style, before we board … Read more
In an effort to increase their visibility and cultural relevance, airlines often partner with Hollywood’s studios and create some exciting campaigns. The most famous examples are Air New Zealand with its Hobbit/Lord of the Rings videos and now ANA with its Star Wars 787. Though, there are not as many airlines that ride on popular television series, … Read more
Aircraft Interiors Expo (or AIX as it is popularly known) is one of the world’s biggest exhibitions on aircraft interiors, held at Hamburg Messe, Germany. This year’s event was held for three days between the 14 and 16 of April, featuring industry innovations for cabin interior design, seating, in-flight entertainment products, connectivity systems, galley equipment … Read more
As part of our SimpliLeader series, in which we showcase the best minds in aviation, we met the Chief Operating Officer of SpiceJet, Sanjiv Kapoor. Sanjiv discussed matters ranging from social media to running of the airline and branding in Part 1 of this interview. Here he talk about the challenges facing SpiceJet; the Q400 fleet; … Read more
[vc_row fullwidth=”false” attached=”false” padding=”0″][vc_row_inner][vc_column_inner width=”1/1″]As part of our SimpliLeader series, through which we showcase the best minds in aviation, we met the Chief Operating Officer of SpiceJet, Sanjiv Kapoor. Sanjiv has been at the forefront of good times — and tough times — that the “airline with a heart” has faced over the past 18 months … Read more
Over the past few years, many marketers and consultants, including ourselves, have consistently talked about the benefits of social marketing. Yet, today, it seems that organic reach may soon be a thing of the past and brands will have to pay in order to reach users on “social media”. As a result, many marketers are … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.