Last spring SimpliFlying published an article on the Top 10 ways airlines are using location-based tools followed by a listing of Top 10 airports on social media; now we are taking it a step further to share four (fun and effective) ways airports can drive engagement through Foursquare. Consider this your definitive guide if you’re … Read more
Back in 2011, we published a Top 10 on the Best Social Loyalty Initiatives by Airlines that featured a location-based initiative by the British low cost carrier BmiBaby in partnership with Gowalla. The campaign eventually evolved into a wider off-airport engagement strategy where travel experts created virtual city tours based on Gowalla check-ins that allowed … Read more
Editor’s Note: After an excellent response to the previous post on How KLM is winning on social media in Europe, here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth … Read more
What’s the key to engaging customers in this time and age? For Martijn van der Zee, senior vice president of e-commerce at Air France KLM, the answer is simple: Get with the times, embrace failure and always listen to what your customers tell you. We recently recorded a podcast with Martijn in which he shares … Read more
Some of you already know that we have an active YouTube channel – we call it SimpliFlyingTV – where we regularly post interesting airline-branding and AvGeek videos, often including exclusive interviews with airline executives. A week or so ago, we hit the magical 1,000,000 (we just couldn’t resist putting those zeros there!) views mark – hence, we’ve decided … Read more
“Pinterest? The name sounds familiar, I must have heard it somewhere, but how exactly is it going to help our airline? “ “I’ve heard of it too but I’m not really sure of what it is and, please, don’t tell me that we need yet another social network!” We’re pretty sure that something similar must … Read more
The third episode of SimpliFlying Podcasts features KLM’s Vice President for e-commerce Martijn Van Der Zee who explains the secrets behind the airline’s constantly innovative social media strategy and their latest, potentially game-changing KLM meet and seat social-seating initiative. The interview is preceded, as usual, by a free industry insights section where SimpliFlying’s CEO Shashank Nigam and Community Engagement … Read more
Update: Voting is now closed. Tero Taskila of Estonian Air won by a landslide. Look out for a full feature on his leadership at Estonian Air very soon! ———– Two months into the year and we’ve already had a venerable roster of social-media stars from airlines fight it out for our monthly Heroes award. Last … Read more
Editor’s Note: This is a guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how … Read more
Malaysia Airlines, for quite some time now, has been a star on social media. They’ve received a fair bit of coverage on SimpliFlying in the past year or two for the excellent work they’ve done, and were, notably, one of the finalists in the SimpliFlying Social Media Awards 2011 for their MHBuddy initiative. Not surprisingly, … Read more
Copyright © 2023 SimpliFlying Pte. Ltd | All Rights Reserved.