Two tales of Customer Experience – AirAsia X versus Kingfisher Airlines

Editor’s note: This is a guest post by Shaun Smith, who has been a key catalyst in expanding management focus from the tactical issues of customer service to the much wider and strategic issue of customer experience. Shaun is also the author of “BOLD”. Find out more about him here. What’s the biggest obstacle to implementing … Read more

[Videos] Reliving the Best of Routes Americas 2012

Whether you attended Routes Americas 2012 in Nassau, Bahamas last week and are now wishing that you could return to the sunshine and relive the conference or you missed attending this year and are hoping for a recap, this post is just what you were looking for. Our comprehensive roundup will make you feel as … Read more

Top 50 case-studies of airlines and airports excelling in social media

Even though it seems like yesterday, our popular top 10 initiative has reached its first birthday and we’ve decided to celebrate it with a king-size slide deck featuring the best case studies from our past top 10s. This top 50 has been designed not only to celebrate the first birthday of the SimpliFlying’s Top 10s but … Read more

KLM reaffirms its social media leadership with its innovative Stewardess Yourself app

The guys at KLM just don’t rest, do they? Over the past year or two, they’ve churned out some of the most excellent social media initiatives designed to delight and engage customers while ensuring that they’re firmly in sight of ultimate business objectives such as driving revenue and loyalty as well. KLM is well known … Read more

SimpliNews: Discussing aviation on BBC, Channel NewsAsia, CCTV, MSNBC and more..

This has been a busy month for aviation. With a number of European airlines going bust, yet the huge order book at Singapore Airshow signaling continued growth in the region, and even over-capacity in the upcoming years. I was personally interviewed by a number of media outlets, including the BBC, Channel NewsAsia and CCTV (watch video) … Read more

Notes from another planet: Why private air charter should wake up to social media

The private air charter industry is a peculiar place. If aviation was the Solar System it would probably be a beautiful but lonely planet out there on the outskirts, like Pluto (yes, possibly not even a recognized planet). I lived and worked on this lonely planet for almost two years before joining SimpliFlying and, having … Read more

Driving loyalty for low cost airlines – presentation from Low Cost Airlines World Asia Pacific

Last week, I delivered four speeches, sat on four panel discussions and ran two MasterClasses. It’s been quite an exhilarating experience speaking to multiple groups of senior aviation executives. And more than ever, just being a sponge and soaking up knowledge from the other speakers has been very rewarding as well. One of my best received speeches … Read more

A Walk in the Clouds: The 787 Dreamliner Experience

Wide-bodied jets have always fascinated me. Give me a ride to anywhere on a 777 or even an A330 and I’ll happily jump on at the drop of a hat. While I have nothing against narrow-bodied aircraft – after all, they serve short routes very ably – I’ve always felt them to be more functional … Read more

Routes Americas 2012 – Airport-Airline Relationship Building at its Best

As the newest member of the SimpliFlying team, the past month has already been a whirlwind and now I am about to jet off to Nassau, Bahamas for Routes Americas. Routes Americas is a gathering of airlines, airports, aviation service providers and industry experts focused around air service development. With a constantly changing and evolving … Read more

[Infographic] The first-ever insights into how airlines are using Google Plus

The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will … Read more

Sustainable Aviation Fuels Powerlist 2023

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