Making ancillary revenue work with brand strategy – my interview

I was recently interviewed once again by Addisson Schonland, of the IAG Podcast fame. This time, it was about a topic I’ve

recently writting about, ancillary revenues, and what I will be covering in my upcoming webinar on April 16, 2009.

Here’s the interview, for your listening pleasure (click the title to listen).

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Making ancillary revenue work with brand strategy

This subject is attracting ever more interest as airlines try to find news ways to separate customers from their money. In truth customers understand that airlines need to make money to stay afloat – but do they have to nickel and dime to such an extent? Is there no way to make the pocket pilfering feel less like an consumer funded industry bailout?

Shashank Nigam, CEO of Simpliflying.com takes a crack at explaining how this conflict might be resolved in a nicer and more cogent way. You can join Shashank’s webinar at www.simpliflying.com.