Simpliflying in The News: Reuters, MEDIA, FINChannel, Stuck at the Airport, Fast Company

Malaysia Airlines Wins “Best Use Of Social Media To Drive Revenue” Award

4 Oct’10 || Malaysian Airlines News
“Malaysia Airlines won the “Best Use of Social Media to Drive Revenue” award at the inaugural Simpliflying-Airline Business Social Media Excellence Awards for Airlines.” … read more

SAS wins social media award for crisis communication

2 Oct’ 10 || FINCHANNEL
“Scandinavian Airlines just won the SimpliFlying Awards of Excellence in Social Media in the Best use of social media in a crisis communications category.The coveted award honors SAS’ hard work to provide customers with instant communication via Facebook during the ash cloud crisis earlier this year that saw hundreds of thousands of passengers stranded across the world.”… read more

Paperless boarding passes: benefit or bother?

5 September’10 || Stuck at the Airport
“Like any new technology or service, there needs to be a transition period when everyone is learning the way to proceed,” said Steve Lott of International Air Transport Association, an industry trade group.  And so for now, notes Shashank Nigam of the airline consulting firm, Simpliflying, “Paperless boarding may very well remain an early adopter thing until all airlines and airports fall in line.”… read more

JAL to slash routes, aircraft in turnaround bid

31 August’10 || Reuters
“This is a massive shutdown in a very short amount of time, and generally only happens when airlines are shut down, not when they restructure,” said Shashank Nigam, head of Singapore-based airline industry consultant SimpliFlying Pte… read more

Ongoing staff crisis damages PAL perception

26 Aug’ 10 || MEDIA magazine
“PAL’s pilot exodus has resulted in significant damage to an already fragile brand. As it is, PAL is colloquilly know as “Plane Always Late” and the latest mass-cancellations caused by the pilots leaving for greener pastures has compounded the problem further.” … read more

Red, Hot, and Blue: The Hottest American Brand Is Not Apple

3 June’10 || Fast Company
“In our hyper-social word, these incidents, while not Toyotas or BPs, can seriously wound businesses and brands that are not sure and secure, like a Song, or a United even (guitars can break the brand some). Southwest encountered Kevin Smith.” … read more

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SimpliFlying

SimpliFlying is the leading consulting firm that specialises in aviation marketing and innovation. We are one of the largest in the world, having worked with over 80 airlines and airports globally. Headquartered in Singapore, we also have presences in Canada, Spain and the UK. What we offer – consulting, training and reports – is derived from insights derived while working deeply within the industry. We intensively research trends, question assumptions and apply them to the realities of the aviation industry. Our growing list of clients includes American Airlines, Cebu Pacific, Turkish Airlines, LATAM Airlines, Airbus, Boeing, Bombardier and Toronto Pearson Airport. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com
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