What might air travel be like tomorrow, if airlines start using the latest social media tools today?

Remember the video I did about the future of flight if airlines adopted the technologies available today to enhance the flight experience? Inspired from that, I wrote an article on FlightGlobal’s ShowDaily at the Hamburg Interiors Show last week, which zoomed in on scenarios assuming airlines would adopt the latest free social media technologies today. And the result was quite enjoyable (from the reviews I’ve heard).

Hence, I’d like to share with you the full article here. You can click on the image to read in a larger font size, or view the text-only version here.

On this hypothetical flight,

  • After booking the flight, my Facebook and Twitter friends planned my trip, thanks to a tool called Flip.to
  • I pre-ordered food on Twitter
  • Pre-selected “family zone” on the flight, where people of similar interests would be sitting
  • I managed to get the wifi free, by filling up a survey on the landing page, when I turned on my browser
  • “Rented” a power point to plug in my Mac.
  • Was offered an iPad, but couldn’t rent it, as they were all booked in advance

So, what do you think? Is this too much to ask of our favorite airlines? If there was one airline that was to adopt most of these technologies, who would it be? Let’s hear your thoughts in comments and on Twitter (@simpliFlying)

Special thanks to Mary Kirby of the RunwayGirl fame, for getting this article published.

Shashank Nigam

Shashank Nigam

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco. Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others. Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam
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