So, what does SimpliFlying really have in common with Seth Godin and Malcolm Gladwell?

Sounds like a delicious puzzle, doesn’t it?

A few days ago, we put up a video that asked a shorter question: What does Seth Godin have in common with SimpliFlying? Through the hints in the video, we intended you to find clues about the next great product that we’re launching next week. Here, have a look at the video in case you missed watching it previously:

 

Still unable to connect the dots? Fear not, just read on.

Know the winners

The internet is constantly changing the way we interact. This is especially true when it comes to one of the oldest form of interactions – buying and selling. The internet has not just given buyers loads of fantastic options, it has also rendered mass-marketing quite obsolete. The emergence of new social platforms for brand engagement has added to marketing complexity in recent years.

While selling stuff has become increasingly complex, there have been two sets of clear winners. The first, of course, is the internet itself. The “mother of all platforms” has enabled the creation of various sub-platforms that have helped and frustrated both buyers and sellers in equal measure. The second set of winners is the more ephemeral type: that of the people sitting on the cutting-edge of latest thought-leadership in marketing.

Nowhere has the need of good thought-leadership in marketing been greater than in the travel industry due to its wildly fluctuating nature and fierce competition.

The importance of building a tribe

Seth Godin has argued compellingly in his book Tribes that lasting and substantive change can be best effected by a tribe: a group of people connected to each other. In other words, smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message. So you got one of the hints in the video, but where does Malcolm Gladwell fit into this scheme of things?

Well, the geniuses working overtime at SimpliFlying came up with a radical and exciting thought. Why not merge Seth Godin’s idea of creating a tribe (a tribe of travel marketers in this case) with a popular idea from Gladwell’s book, The Tipping Point the idea that 150 people is what you need to make an idea spread. What’s interesting about this idea, known as Dunbar’s number is that after you get past 150 something happens that makes it harder for an idea to spread.

Now, in the travel industry which thirsts for newer and better ideas on marketing every second, wouldn’t it be just great to create a tribe of the best 150 travel marketers from across the globe?

The next revolution in travel marketing!

So yes, SimpliFlying’s next product will attempt what’s never been done before. We will connect the best marketers from all verticals of the travel market and bring them together in one place. SimpliFlying Tribes will be the next awesome idea-sharing, idea-generation, idea-everything platform that connects the best with the best. What’s it like?

Watch this blog for more in the next few days!

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