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“We live in an extremely dynamic environment… None of us on this [podcast] and potentially anyone listening knew what the hell Pinterest was a year ago”
With these words Vueling’s CEO, Alex Cruz, responded to a question on the Spanish airline’s future social marketing strategy during this month’s Simplifying Podcast that featured him as a guest.
In keeping with our usual format, the podcast is composed of a 10 min introductory section where we take a look at the latest trends in aviation followed by a 25 min interview with our guest, Vueling’s CEO Alex Cruz.
In today’s introductory section we review the importance of response times in social media and the ongoing debate over in-flight Wi-Fi and its different business model. During the interview with Alex we analyzed the following subjects:
- Critical factors behind Vueling’s success (11:30)
- Spanish market : The collapse of Spanair, high speed railways and Iberia’s new low cost subsidiary (13:40)
- Vueling’s Spanglish advertising and its cloud (22:00)
- Strategy: Hybrid, but only if cost leader (24:42)
- Vueling’s marketing channels (26:50)
- Alex Cruz’s view on social media (28:40)
- Social media ROI for Vueling (29:50)
- Rapid fire round (35:00)
You can get the SimpliFlying Podcasts via iTunes as well.
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