"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
And now, we’re kicking off the New Year with a bang as we present a new infographic, in partnership with our friends at Eyefortravel, on a burning issue that airlines and travel marketers in general will be looking to tackle over the next twelve months. Two questions in particular are addressed in this infographic:
- In what direction does the industry see social media evolving?
- What business goals travelers are driving and if they’re calculating ROI
While we do seem to have a consensus on the answer to the first question – the future is certainly mobile – uncertainty remains about how to measure ROI on social media. (We’ve tackled this briefly in a previous infographic as well). The uncertainty looms large primarily because while there are divergent ways in which people do measure ROI, there is also a section that questions the need to measure ROI when the benefits are so obvious.
Here are some interesting findings we’d like to highlight:
- Location-based services such as Foursquare will be huge this year. Almost half of all the airlines surveyed wish to increase their presence in location-based social networks in 2012 (they’re going to get you while you travel!)
- Over 70% of travel marketers are using social media to “build their brands” – a typically “fluffy” or qualitative goal which often can’t be measured in concrete terms
- More marketers (56% vs 45%) are confident of having unlocked useful data to measure ROI on their mobile strategies vs general social media strategies.
- Almost 60% of marketers are either sure of the conversions to booking rate via Facebook or have a fair idea, which is rather impressive.
Note: All findings are sourced from Eyefortravel’s “Social Media and Mobile Strategies for the Travel Industry 2011″ report. The full report can downloaded here. You can use the discount code: SIMP100 to save $100!
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Do you think this infographic makes perfect (or less than perfect) sense? What were your main takeaways from the stats presented here? Let us know what you think of this infographic in the comments below or tweet us @simpliflying. You can find more infographics here.
Shubhodeep Pal
Latest posts by Shubhodeep Pal (see all)
- [Free Report] The State of Airport Marketing: 7 Key Trends & Case-Studies - June 10, 2013
- The June 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from Etihad, Virgin America, Lufthansa & more! - June 7, 2013
- Rick Blatstein, visionary founder of OTG, is the SimpliFlying Hero for May 2013 in recognition of OTG’s innovative work with airports - June 3, 2013
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