I shared how to build a basic ROI model and dashboard for social media efforts, as well as how to prioritize and categorize social media campaigns. I’m sharing the presentation here for your viewing pleasure (click here if you can’t view it).
The presentation was very well received and I had an enthusiastic response with lots of questions during the break that followed. The icing on the cake was when a senior Boeing executive shared with me that he had finally signed up on Twitter after my presentation!
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