"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
After three years since starting SimpliFlying, and over 50 presentations worldwide, I finally had the opportunity to present for the first time in Africa. I delivered a speech at the Aviation Outlook Summit Africa, in Johannesburg, South Africa. I presented to a room full of senior executives from African airlines and airports, on driving results from customer engagement and the road ahead for airlines on social media.
I shared how to build a basic ROI model and dashboard for social media efforts, as well as how to prioritize and categorize social media campaigns. I’m sharing the presentation here for your viewing pleasure (click here if you can’t view it).
The presentation was very well received and I had an enthusiastic response with lots of questions during the break that followed. The icing on the cake was when a senior Boeing executive shared with me that he had finally signed up on Twitter after my presentation!
Only 25 airlines globally have a proper social media strategy #aviationafrica
@tebogovw
brian tebogo van wyk
Shashank Nigam
CEO at SimpliFlying
Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.
Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.
Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Latest posts by Shashank Nigam (see all)
- [Presentation] How the connected traveller will help airlines drive ancillary revenues and real-time customer service #ATIS2013 - June 19, 2013
- [Presentation] How travel marketing is changing in Asia with the rise of social and mobile #tdsasia - May 28, 2013
- Want your new route to make headlines? Bring Richard Branson on-board, like AirAsia X did in Perth! - May 14, 2013
