SimpliFlying in The News – December 2012

December is officially ending and a new year is beginning. At SimpliFlying, we wrapped up the year with four key trends identified to shape the Airport industry in 2013. This went on to be featured in Airport Business and Airport World. On the same side of the fence, United and Continental have come a long way since its merger two years in 2010 – SimpliFlying CEO, Shashank Nigam, weighs in on his take about the world’s biggest airline in Financial Times, alongside experts including Bob Mann, founder of airline industry advisory R W Mann & Co.


2012 has been an eventful year for airlines and airports, and a fruitful one at SimpliFlying. As we prepare to take on a new year a new challenge, lets not forget to gather the key lessons and insights from this year – a few of which has been listed below for your reading pleasure.


Airlines look to garner social loyalty from frequent flyers
APEX || 4 December 2012
At one point in the not too distant past airline loyalty programmes were focused on incentivising passengers to take more flights. In recent months, however, many of the airlines have shifted focus. They have discovered that their loyalty programmes can engage customers in a very different manner… Read more!

‘Social’ Security
Low Cost & Regional Airline Business || December Issue
Airlines today are finding an increasing need to speak to travellers in the same language and using the same mediums that they use in their daily lives. Social platforms have proven to be an effective tool for the modern traveller when gathering information, sharing reviews, planning trips, gaining advice and, most importantly, making the decision to travel to a particular destination with a particular airline. The age of the connected traveller has arrived… Read more!

Four Airport Trends for 2013
Airport Business || 13 December 2012
The road ahead for airports and social media in 2013: real-time customer service, non-aeronautical revenues keys to success… Read more!

New Horizons for A New United
United and Continental’s merger to create the world’s biggest airline was not without issues, but now the new airline is looking beyond the glitches, to new aircrafts, new markets and new routes… Shashank Nigam, CEO of SimpliFlying says: “The route network has been rationalized and the service is improving.” … Read more!

Online with Shashank Nigam
Route News || December Issue
Social media expert and CEO of consulting firm SimpliFlying, Shashank Nigam, gives his tips for how airlines and airports can improve their social media presence… Read more!

Airport World || 19 December 2012
Shashank Nigam, CEO of SimpliFlying, explains the four key trends he believes will shape airport social media in 2013… Read more!

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Li Guen

Li Guen

Head of Communications and Marketing at SimpliFlying
Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at
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