The Big Flight: How Malaysia Airlines is using social media to launch their new A380

Following the spectacular launch by SpiceJet of their Q400, airlines around the world seem to be acquiring a taste for the benefits brought by a social-media based launch campaign. Today we to take a look at how Malaysia Airlines (MAS) is presenting its brand new A380 to the world.

The airline has launched a campaign called “The Big Flight” where it offers the chance to win a ticket for an joyride on the A380 and be amongst the first to experience the new aircraft.

In order to enter the competition users have to submit a video proving that they can do something special like the YouTube celebrities that took part in the MAS campaign launch. The airline will then shortlist the best videos and the 8 most voted ones will win tickets for themselves and three friends.

This initiative is part of a wider social launch campaign that uses Google+, Facebook, Twitter and YouTube to create sharable content and generate expectation for the launch of the new aircraft.

Expect more great initiatives this year!

While route launches via social media have been popular for sometime now, it seems that “plane launches” will be the big thing in the coming days given the number of A380s and 787s scheduled for delivery to airlines across the world. Due to the novelty factor of these planes (787s a bit more, certainly), we can be sure to expect airlines to cash in on their hype and generate not just favourable buzz online but also use it to fill up their new planes and drive profitable load-factors in the short to medium-term. We can’t wait to see what this year has in store for us!

Looking to launch a new plane or a new route? Contact us at to know how you can leverage social media to drive your business objectives and measure the success of your campaigns as well.

Marco Serusi

Marco Serusi

Senior Consultant at SimpliFlying
Marco Serusi is SimpliFlying's director of consulting and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Airbus He has also delivered training in digital aviation strategy for hundreds of executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting-edge research into crisis communications and social media trends. Serusi started his career in aviation after graduating in Air Transport and completing his Masters with a specialization in marketing. He is Italian who also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 6 years. You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at
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  • Jenn Seeley

    This will be fun to follow! Now… to start fostering that special talent of mine!

    Jenn Seeley
    Community Engagement, Radian6

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