"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
The airline has launched a campaign called “The Big Flight” where it offers the chance to win a ticket for an joyride on the A380 and be amongst the first to experience the new aircraft.
In order to enter the competition users have to submit a video proving that they can do something special like the YouTube celebrities that took part in the MAS campaign launch. The airline will then shortlist the best videos and the 8 most voted ones will win tickets for themselves and three friends.
This initiative is part of a wider social launch campaign that uses Google+, Facebook, Twitter and YouTube to create sharable content and generate expectation for the launch of the new aircraft.
Expect more great initiatives this year!
While route launches via social media have been popular for sometime now, it seems that “plane launches” will be the big thing in the coming days given the number of A380s and 787s scheduled for delivery to airlines across the world. Due to the novelty factor of these planes (787s a bit more, certainly), we can be sure to expect airlines to cash in on their hype and generate not just favourable buzz online but also use it to fill up their new planes and drive profitable load-factors in the short to medium-term. We can’t wait to see what this year has in store for us!
Looking to launch a new plane or a new route? Contact us at strategy@simpliflying.com to know how you can leverage social media to drive your business objectives and measure the success of your campaigns as well.
Marco Serusi
Latest posts by Marco Serusi (see all)
- Airlines on Pinterest: in-depth look reveals a bit of a graveyard - March 18, 2013
- [eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler - February 25, 2013
- Top 10 Valentine’s Day 2013 Initiatives by Airlines - February 20, 2013
