"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
A short brand-recognition exercise
Let’s do a little exercise: name 3 brands of Cola.
Now let me guess: The first one that you thought of was: Coca Cola? And maybe the color red? The second one was: Pepsi, perhaps? And the third one? Maybe you struggled a bit with this one, but probably it was the top selling “white label” brand from your local supermarket
Let’s do one more:
Think of good times (or more specifically, the recent holiday season) and name a brand of soft drinks.
I guess that you probably thought of something similar to the image below:
One last test:
Can you think of the holiday season and an airline/airport in the same breath?
Having troubles? Well it’s understandable since no airline brand has managed to “own” this idea yet, at least not in the minds of the general public. However some have managed to execute some “wow” campaigns aimed at associating their brands with positive emotions such as the ones associated with the holidays and Christmas seasons. As a result, they have ended up delighting customers, driving brand engagement and building loyalty.
In the spirit of the holiday season just gone by, with this Top 10, we have shown how some airlines and airports have spread smiles and goodwill amongst their customers.
Marco Serusi
Latest posts by Marco Serusi (see all)
- Airlines on Pinterest: in-depth look reveals a bit of a graveyard - March 18, 2013
- [eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler - February 25, 2013
- Top 10 Valentine’s Day 2013 Initiatives by Airlines - February 20, 2013
