By Marco Serusi

Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services.

This year, airlines have been surprisingly productive in terms of the sheer number of initiatives and post dedicated to Valentine’s Day that they have published on social media. To create this Top 10 case-pack, we have decided to showcase as many different types of initiatives as possible. It is worth noting that some equally nice initiatives were created by other airlines but excised in favour of maximum variety.

Overall, it turned out that the simplest initiatives, such as KLM’s Facebook post above, attracted the most likes but other more complex ones such as TAP’s cards, JetStar’s Love Jet and Air New Zealand’s Blind Gate will probably have a longer lasting effect and a deeper impact on people’s perception of the brand. We hope you enjoy the case-pack!

 

 

 

CATEGORISED UNDER: Engagement, Features, Top 10

Related Posts
×

Glimpses of SimpliFlying MasterClasses

[justified_image_grid preset=16 load_more=once facebook_id=281699728546545 facebook_album=625135130869668,523567647693084,495402663842916,614424888607359,487598837956632,485943598122156,717097075006806,468024249914091,422283264488190,573269512722897,556111114438737,564296266953555,554272487955933,554703807912801  facebook_caching=1440 facebook_image_size=normal facebook_count=no fb_actual_cover_photo=yes]

×

Airline Marketing Benchmark Reports

  • This field is for validation purposes and should be left unchanged.
×

Crisis Communications Reports

  • This field is for validation purposes and should be left unchanged.
×

Crisis eBook

  • This field is for validation purposes and should be left unchanged.
×

State of Airline Marketing 2014

  • This field is for validation purposes and should be left unchanged.
×

State of Airline Marketing 2013

  • This field is for validation purposes and should be left unchanged.
×

State of Airport Marketing 2013

  • This field is for validation purposes and should be left unchanged.
×

6X Whitepaper

  • This field is for validation purposes and should be left unchanged.
×

Loyalty eBook

  • This field is for validation purposes and should be left unchanged.
×

Top 30 Case Pack

  • This field is for validation purposes and should be left unchanged.
×

Custom Audiences Loyalty Whitepaper

  • This field is for validation purposes and should be left unchanged.
×

Airline Social Media Outlook 2015

  • This field is for validation purposes and should be left unchanged.
×

Loyalty Marketing Benchmark Reports

  • This field is for validation purposes and should be left unchanged.
×

Expert Insights on Airline Marketing

  • This field is for validation purposes and should be left unchanged.
×

Airport Marketing Benchmark Reports

  • This field is for validation purposes and should be left unchanged.
×

Social Media Benchmark Honeycomb

  • This field is for validation purposes and should be left unchanged.
×

Nomination form for SimpliFlying Awards 2015

  • This field is for validation purposes and should be left unchanged.
×