Top 10 Valentine’s Day 2013 Initiatives by Airlines
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services.

This year, airlines have been surprisingly productive in terms of the sheer number of initiatives and post dedicated to Valentine’s Day that they have published on social media. To create this Top 10 case-pack, we have decided to showcase as many different types of initiatives as possible. It is worth noting that some equally nice initiatives were created by other airlines but excised in favour of maximum variety.

Overall, it turned out that the simplest initiatives, such as KLM’s Facebook post above, attracted the most likes but other more complex ones such as TAP’s cards, JetStar’s Love Jet and Air New Zealand’s Blind Gate will probably have a longer lasting effect and a deeper impact on people’s perception of the brand. We hope you enjoy the case-pack!




Marco Serusi

Marco Serusi

Marketing Consultant at SimpliFlying
Marco is a Marketing Consultant at SimpliFlying and is based in Valencia, Spain. He is a subject matter expert and consultant on social media practice in aviation. He has contributed extensively to thought-leadership in this space as well as held training workshops for senior aviation executives on behalf of SimpliFlying. He advises clients globally on aviation marketing strategy. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.

You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at
Marco Serusi
Marco Serusi

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