Engaging the Connected Traveler – how airlines can drive results. Presentation from #airlinemerchandising2013
In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal.

My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes the dynamics of customer engagement for airlines and airport retailers and revenue opportunities.

Here, I share the presentation for your viewing pleasure and would love to hear your comments on it too! Also, below you’d see some of the comments from the audience in the hall about my presentation.


Nice ppt by David from SimpliFlying on airline social. Some progress some have a LONG way to go @ #airlinemerchandising2013
@CheReynolds
Cheryl Reynolds



#airlinemerchandising2013 @ great prezi which was thought provoking and not just an advert
@intrinsique
Matthew Payne


@ says at #airlinemerchandising2013 that airlines NEED to find a way to provide #wifi for free.
@APEXbabs
Barbara Cockburn


#airlinemerchandising2013 200m pax boarded wi-fi enabled flights in the US but there is only a 5% adoption rate. @
@PaulByrne66
Paul Byrne


@ VP David McMullen says 230 airlines are on #Twitter, but only 80 are active @ #airlinemerchandising2013
@FGAlexT
Alex Thomas

David McMullen

David McMullen

VP, Airports at SimpliFlying
David McMullen leads global airport engagement projects for SimpliFlying as VP, Airports. Following 5 successful years leading the award winning Routesonline platform, working with airports of all sizes in route development strategy and marketing communications, he joined SimpliFlying at the beginning of 2013. Assisting hundreds of airports to develop their online presence, David's career has taken him all over the world and he has been lucky enough to meet some of the most amazing people and work in some of the most inspiring places. He has a real enthusiasm for social networking/social media, plus all things digital. His passion for sport, travel and learning about new cultures has enabled him to practice snowboarding throughout Europe and qualify as an advanced scuba diver on the Great Barrier Reef. You can connect with David on Twitter, @SimpliMcMullen, or on LinkedIn.
David McMullen
  • http://www.facebook.com/ian.doyle.142 Ian Doyle

    I’m flabberghasted how some airports are measure success especially at this busy time of the year where new routes are being launched.
    Some twitter feeds indulge in worthless banter whilst completely omitting to divulge the start of a new service to current followers …worse still they fail to engage with designated media outlets who can actually retweet and market these routes on an FOC basis on their behalf !

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