My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes the dynamics of customer engagement for airlines and airport retailers and revenue opportunities.
Here, I share the presentation for your viewing pleasure and would love to hear your comments on it too! Also, below you’d see some of the comments from the audience in the hall about my presentation.
Latest posts by David McMullen (see all)
- Which were the best airport marketing campaigns from the first quarter of 2014? Find out in our Airport Marketing Benchmark Report - April 29, 2014
- 5 Key Aviation Marketing Insights in the Age of the Connected Traveller from ATH’s Airline Marketing Workshop 2014 - March 18, 2014
- Which were the best airport marketing campaigns from the last quarter of 2013? Find out in our Airport Marketing Benchmark Report - February 4, 2014