By David McMullen

In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal.

My main theme was around the connected traveler – who has access to the internet throughout every single phase of travel – from the taxi he takes to the airport, to the airport lounge and duty-free areas, to in-flight wifi. And how this changes the dynamics of customer engagement for airlines and airport retailers and revenue opportunities.

Here, I share the presentation for your viewing pleasure and would love to hear your comments on it too! Also, below you’d see some of the comments from the audience in the hall about my presentation.

[blackbirdpie url=”https://twitter.com/chereynolds/status/294390827298484224″] [blackbirdpie url=”https://twitter.com/theprprincess17/status/294398973517639680″] [blackbirdpie url=”https://twitter.com/intrinsique/status/294389260512014336″] [blackbirdpie url=”https://twitter.com/apexbabs/status/294387680689672192″] [blackbirdpie url=”https://twitter.com/paulbyrne66/status/294386877509804032″] [blackbirdpie url=”https://twitter.com/fgalext/status/294383679986364416″]

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  • http://www.facebook.com/ian.doyle.142 Ian Doyle

    I’m flabberghasted how some airports are measure success especially at this busy time of the year where new routes are being launched.
    Some twitter feeds indulge in worthless banter whilst completely omitting to divulge the start of a new service to current followers …worse still they fail to engage with designated media outlets who can actually retweet and market these routes on an FOC basis on their behalf !

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