[Presentation] How to Adapt to the Connected Traveller and Drive Results #smasia

I delivered a brief keynote on the advent of the Connected Traveller and how the travel landscape must evolve at Eyefortravel’s Social Media and Mobile in Travel Asia 2013 conference in Hong Kong yesterday. I touched upon the following key points:

• An all-new travel landscape where travellers are increasingly connected to each other, and expect brands to be responsive
• The necessity of real-time customer service and the perils of new customer behaviour like “complainvertising”
• The importance of having a quick response team on social media for times of crises
• A look at the future of social business in travel

Judging by the response, it was received rather well. The full presentation is embedded after the tweets.

@SimpliShubho predicts the future of travel, a social airplane lby Virgin America & Salesforce chatter: http://t.co/hUNfNQczwu #smasia

— Napoleon Biggs (@webwednesday) November 28, 2013

.@SimpliShubho please will you come and rock #tdsasia this April 2014 as well?? #epic presentation #twerking #SocialMedia

— Emily Assender (@emilyassender) November 28, 2013