[Presentation] Airport travel retail, in the Age of the Connected Traveler #trinity2013
I had the great opportunity to present for the first time at the Trinity Forum 2013, which was in its 10th year, and organized by the Moodie Report. And I was honored to deliver a presentation on the topic of how airport travel retailers need to win, in the age of the Connected traveler. Today’s travelers have the ability to compare prices instantly using their smartphones, and check-in online so they arrive at the airport late, all while being connected to the internet. The real competition for airport retailers then becomes Amazon and eBay, not necessarily the high-street.

I shared examples of airports like Gatwick, where travelers can scan QR codes at a Tesco-powered display and get groceries delivered to their home when they returned. I also emphasized the need for airport retailers to stock exclusive products to the region. For example, airports in Africa can stock Milart Designer Bead jewelry, rather than just run-of-the-mill stuff. And finally, my advice was not to get bedazzled by by the slew of initiatives they may see in the retail world, and to maintain focus.

You may view photos from the event over on our Facebook page.

The presentation was well received, and below are a few tweets from the Forum.


@ hammering home why airports and retailers MUST engage with social media #Trinity2013 http://t.co/FxWRoBSz
@TheMoodieReport
The Moodie Report


@ research has shown that 75% of smartphones connect to free airport Wi-Fi; airports charging for Wi-Fi missing out #Trinity2013
@APEXjon
Jon Norris



I’ve seen many of Shashank’s presentations – but this was one of his best … good job! #Trinity2013 @
@APEXjon
Jon Norris

 

Shashank Nigam

Shashank Nigam

CEO at SimpliFlying
Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco.

Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others.

Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam
Shashank Nigam
  • http://twitter.com/ArrivalDutyFree Duty Free on Arrival

    Prices, products, prices, products, prices products… so it goes on….
    100k enquiries like this last 30 days alone and counting. Give the
    traveller what he wants and he might buy, don’t give him what he wants
    and he might buy elsewhere. Don’t talk to him in advance, then someone
    else will and likely re-direct him to their shop instead.
    Can provide all the verified search strings as authentication if anyone
    interested.

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