Earlier this December, SimpliFlying published a list of key findings from a recent survey, Airport Social Media Outlook 2013/ 2014, conducted with close to 50 global airports regarding their resource allocation to social media as well as their outlook for the next year.

 

Several differences had been noted between airports on North America versus airports in Europe, and it seems that the latter is leading the frontier with optimism for next year. Our findings has shared by many in the aviation community including travel media Web in Travel and Focus on News Travel. David and Shubhodeep went on to elaborate on the significance of these findings in the latest issue of Airport World magazine in the Airport Marketing Exchange column.

Please enjoy the following articles where SimpliFlying’s Aviation Marketing Insights have been featured this month.


AIRPORT MARKETING

Airport Marketing Exchange: Scaling New Heights
Airport World Magazine | December 2013/ January 2014 Issue

While a rising number of initiatives is good empirical evidence of airports’ keenness to invest in social media, SimpliFlying wanted to delve more deeply into the functioning of airport social teams themselves by asking questions such as: What are the kind of budgets allocated to social media? How many staff is being dedicated? What is holding back airports from becoming better on social media? … Read more on Page 36 of Airport World digital magazine

 

Exploring the implications of digital communications on the airport industry
Airport Business | November 2013

… at the beginning of 2013, we initiated the first ever social media and digital communications workshop for European airports… The afternoon session saw social media consultancy Simpliflying animate the room with their inspiration and wisdom… Read more!

Social media on the rise in airports
Web in Travel | 4 December 2013

More airports have invested in social media this year, and are set to increase their budgets in 2014, according to Airport Social Media Outlook 2013/ 2014 - a research survey conducted by SimpliFlying with 46 of the most active airports online across North America, Europe and Asia Pacific… Read more!

More Airports Are Investing in Social Media
Focus on Travel News | 3 December 2013

Airport Social Media Outlook 2013/ 2014 − a research survey conducted by SimpliFlying with 46 of the most active airports online, across North America, Europe and Asia Pacific found out that while most airports faced the same challenges from last year with insufficient resource allocation at the top of the list, there is a higher level of optimism to increase budget for next year… Read more!

AIRLINE MARKETING

The Importance of Social Media in Today’s Airline Business
African Airlines Association (AFRAA) | November 2013

SimpliFlying, a leading airline branding consultancy, which works with airlines and airports worldwide to build a brand strategy that drives engagement, loyalty and revenues through social media carried out case studies on six airlines (Alaska Air, AirBaltic, JetBlue, Southwest airlines, Volaris and Qantas). The airlines’ executives shared best practices from the ever-changing landscape of social media branding. From these case studies, the main social media business objectives for airline are outlined below as 1) To build relationships and create greater interaction with customers… Read more!

Top ten airlines that captured emotions using social media
Tnooz | 29 November 2013

Social media is all about doing it the right way, at the right time, with the right messaging.
Simpliflying, the aviation marketing company, has announced top ten airlines that addressed a crisis/emotional situation effectively using their social media platform. Philippines-based LCC Cebu Pacific Air waived all excess baggage fees when the country was hit by typhoon Yolanda/Haiyan. It also constantly communicated to its social channel followers about the rescue operations… Read more!

‘Hobbit’ dragon plane bound for Los Angeles
NBC News | 2 December 2013

“An airline brand comes to life when it can bring a feel of the destination it’s flying to, onboard,” said Shashank Nigam, CEO of SimpliFlying, an airline marketing and consulting firm. “Air New Zealand has often done this through special liveries, like the latest ‘Hobbit’-themed one. Even before boarding, passengers get a feel of their destination — in fact, anyone who sees the plane is likely to think about flying on it.” … Read more!

‘The Moodies’ social and digital media awards deadline is extended
The Moodies Report | 16 December 2013

Covering airports overall, airport travel retail and airport food & beverage, the awards will be judged by an expert panel – including new judge SimpliFlying CEO Shashank Nigam. Nigam is a sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy… Read more!

SIMPLIFLYING AWARDS 2013

Trends 2014: Schiphol over the coming year
Emerce | 24 December 2013

Schiphol has successfully deployed its digital strategy: a strong increase of the visit to the site, in one year doubled the number of users on the mobile site and a doubling of the number of mobile app downloads in 2013 to more than 1,000. 000. For its social media approach Schiphol has also SimpliFlying Award and knows Schiphol Facebook page more than 230,000 followers. What are general trends, developments and expectations for 2014 in the field of digital media? … Read more!

Qatar Airways named ‘Best Emerging Airline’ in social media
The Himalayan Times | November 2013

Qatar Airways has been named the best emerging airline in social media for 2013 by leading aviation marketing consultancy, SimpliFlying. Qatar Airways was nominated and then named overall winner in the Best Emerging Airline/Airport on Social Media category as part of the 4th Annual Simpliflying Awards, held in Amsterdam on October 23… Read more!

 

If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at media@simpliflying.com

Li Guen

Li Guen

Head of Communications and Marketing at SimpliFlying
Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G.In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.
Li Guen
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