SimpliFlying in The News – February 2013. BBC, Channel NewsAsia, Airline Business and more…

This February, in addition to sharing our insights on engaging the Connected Traveler for airlines to improve branding and revenue opportunities, our CEO, Shashank Nigam was invited by two major media outlets; Channel News Asia (read here), to give his take on SIA’s earnings outlook and on keeping up its premium offerings and looking for partnerships to enhance passenger experience; and BBC (watch here), on his thoughts about the outlook of Indian aviation industry.

We hope you enjoy the following reads!

Online with Markus Haapamäki
Route News || 21 February 2013
Markus Haapamäki, communications specialist and head of social media at Finavia, talks to Routes News about the group’s award-winning social media strategy… Read more!

IN FOCUS: Airlines must adapt to social media evolution
Airline Business || 20 February 2013
Airlines will need to stay ahead of the competition by identifying key business goals, such as loyalty. They need to engage the traveller in a specific manner, often via mobile phones, rather than social media alone… Read more!

A review of Airline Mobile Applications
The Travel Marketing Digest || Volume II
We came across this excellent presentation on SlideShare submitted by SimpliFlying. It features mobile applications case studies from a number of leading airlines. The integrated use of applications in combination with web sites and social media channels is clearly the strategy that many travel companies are taking. The case studies include Delta, American Airlines, Air France, KLM, Cathay Pacific, Jet Blue and others… Read more!

Possible SIA revamp on the cards
Channel News Asia || 7 February 2013
As the aviation industry continues to be plagued by rising fuel costs and weakness in the global economy, Singapore Airlines has seen its profits being squeezed as more travellers turn to cheaper alternatives… “Their premium sector is what holds them up. They’ve high yielding passengers and if they try to reduce that, they will lose them to other premium carriers like Cathay, Qantas, (or) Emirates,” said Shashank Nigam, CEO of Simpliflying… Read more!

Indian Airlines, clipped wings?
BBC World News || 8 February 2013
Are airlines in India Simply-Flying? Shashank Nigam, the CEO of SimpliFlying addresses financial challenges and more on BBC World… Watch here!

Jet Airways- moving forward in wrong direction?
ET NOW || 10 February 2013 

Has Jet Airways of India lost its charm? Is the brand moving in the wrong direction? Those were the questions asked of our CEO, Shashank Nigam, in his interview with Economic Times Now (ET NOW) feature in New Delhi, India. Watch the full video here.

The Moodie Report e-Zine Special Issue: The Moodies Awards
Moodie Report || 6 February 2013
Welcome to a special issue of The Moodie Report e-Zine, where we celebrate the winners of the inaugural The Moodies Awards for Airport Digital, Social and Mobile Media… Combined, the ideas discussed by Brown-Forman Managing Director Global Travel Retail Jim Perry, OTG Management CEO Rick Blatstein and Simplifliyng CEO Shashank Nigam map out an interesting future for travel retail and social media… Read more!


If you would like to interview SimpliFlying or involve us in your next article, please feel free to contact us at

Li Guen

Li Guen

Head of Communications and Marketing at SimpliFlying
Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at
Recommended Posts

Leave a Comment

Start typing and press Enter to search

Getting Next Post...