We hope you enjoy the following reads!
Online with Markus Haapamäki
Route News || 21 February 2013
Markus Haapamäki, communications specialist and head of social media at Finavia, talks to Routes News about the group’s award-winning social media strategy… Read more!
IN FOCUS: Airlines must adapt to social media evolution
Airline Business || 20 February 2013
Airlines will need to stay ahead of the competition by identifying key business goals, such as loyalty. They need to engage the traveller in a specific manner, often via mobile phones, rather than social media alone… Read more!
A review of Airline Mobile Applications
The Travel Marketing Digest || Volume II
We came across this excellent presentation on SlideShare submitted by SimpliFlying. It features mobile applications case studies from a number of leading airlines. The integrated use of applications in combination with web sites and social media channels is clearly the strategy that many travel companies are taking. The case studies include Delta, American Airlines, Air France, KLM, Cathay Pacific, Jet Blue and others… Read more!
Possible SIA revamp on the cards
Channel News Asia || 7 February 2013
As the aviation industry continues to be plagued by rising fuel costs and weakness in the global economy, Singapore Airlines has seen its profits being squeezed as more travellers turn to cheaper alternatives… “Their premium sector is what holds them up. They’ve high yielding passengers and if they try to reduce that, they will lose them to other premium carriers like Cathay, Qantas, (or) Emirates,” said Shashank Nigam, CEO of Simpliflying… Read more!
Indian Airlines, clipped wings?
BBC World News || 8 February 2013
Are airlines in India Simply-Flying? Shashank Nigam, the CEO of SimpliFlying addresses financial challenges and more on BBC World… Watch here!
Jet Airways- moving forward in wrong direction?
ET NOW || 10 February 2013
Has Jet Airways of India lost its charm? Is the brand moving in the wrong direction? Those were the questions asked of our CEO, Shashank Nigam, in his interview with Economic Times Now (ET NOW) feature in New Delhi, India. Watch the full video here.
The Moodie Report e-Zine Special Issue: The Moodies Awards
Moodie Report || 6 February 2013
Welcome to a special issue of The Moodie Report e-Zine, where we celebrate the winners of the inaugural The Moodies Awards for Airport Digital, Social and Mobile Media… Combined, the ideas discussed by Brown-Forman Managing Director Global Travel Retail Jim Perry, OTG Management CEO Rick Blatstein and Simplifliyng CEO Shashank Nigam map out an interesting future for travel retail and social media… Read more!
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Latest posts by Li Guen (see all)
- Airline Branding Basics: Q&A with SimpliFlying’s Li Guen - September 6, 2014
- SimpliFlying In The News – July 2014: Aviation Marketing Insights in Wall Street Journal, IBTimes, Tnooz and more - July 30, 2014
- SimpliFlying in The News – May/ June 2014: Aviation Marketing Insights in Flight Chic, Airport Improvement Magazine and more! - June 28, 2014