The March 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from JetBlue, Etihad, Delta, Qantas & more!

The month gone by is a marketer’s delight. Valentine’s Day is arguably the most globally recognisable day for “expressing love” – and airlines were rather keen, as always, to cash in on the feel-good factor this year.  This month’s benchmark report has 15 new case-studies that airline marketers will love (pun intended). [push h =”18″]

The Monthly Airline Marketing Benchmark Report helps in keeping abreast of the most innovative airline marketing initiatives across the world. Comprising 15 fresh case-studies each month, this report is produced in partnership with our good friends at This March report is the seventh in the series and if you haven’t subscribed yet, you’ve already missed out on 90 great airline case-studies. (View past issues here.)

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What’s in the March Report?

The March issue features 15 great campaigns from airlines such as Emirates, Virgin Atlantic,  and more! There are five categories of campaigns in the report, which begins with Theme of the Month: Valentine’s Day featuring a number of great campaigns from airlines such as Jetstar, Scoot and JetBlue.  Other great initiatives are included such as Qantas’ “Sand Plane”, Emirates’ “Share a Smile” and Lufthansa India’s “Star Chef Contest”. Transavia – a low-cost subsidiary of AirFrance-KLM, meanwhile, delighted passengers with their ticket-giveaways and drove a lot of buzz while doing so!

These case studies from around the aviation world focus on experiential marketing campaigns, social media campaigns and traditional marketing initiatives. From Delta’s unique product showcase at TED to Air New Zealand’s new safety video, each case-study will make you sit up and take note of how each was executed and how it helped drive business objectives.

If you’re already excited, you should go ahead and grab the report right away!

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The Airline Marketing Benchmarking Reports have proven to be an effective resource for monitoring airline advertising and social media campaign trends.  Airlines that consistently seek to differentiate, innovate and find new ways to connect with passengers will find these reports to be an invaluable tool for creative inspiration and benchmarking.

– Dan Neville, Regional Director, Airline Marketing, Boeing [push h=”14″]

“LAN Airlines has found these benchmarking reports very insightful when it comes to staying abreast of the latest marketing innovations. We have been able to use these case studies in our strategy meetings, to ensure we stay ahead of competition as the leading airline in Latin America”

– Emiliano Homps Borrajo, Director, International Marketing, LATAM Airlines Group [push h=”14″]

“SimpliFlying’s monthly benchmark reports are a great resource for Turkish Airline’s marketing strategy. In today’s world, where the flow of information is constant and overwhelming, these reports are designed to serve the most relevant and inspirational case-studies from the global airline sector. They fulfil our needs very well.”

– Neşet Dereli, Turkish Airlines Interactive Marketing Manager [push h=”14″]

About the Report

Jointly produced by SimpliFlying, and industry and consumer trends research agency,, the Airline Marketing Benchmark Report analyses a wide range of airline marketing case studies each month.

The monthly report contains a selection of the 15 most innovative marketing and advertising campaigns launched by airlines around the world and assesses their impact. If you are a numbers person, you’d love our report too!

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How will it help you?

This monthly report is indispensable for airline executives, specifically in marketing and communications, who wish to understand how their organizations are performing with respect to competitors and can perform better.

Creative agencies working with airlines (or looking to pitch to airlines) will also find this monthly report useful for staying on top of the latest trends and best practices in airline marketing.

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Pricing and Sample Report

  • USD 4950 per year  | Annual subscription  – 12 issues, starting from the month of order.
  • USD 495 per month | Monthly subscription – Same as above, but charged monthly.
  • USD 550 per report | Single monthly issue  – For a one-time purchase
You can download a sample report here.
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Click here if you have any questions about the report.

You can also contact Shubhodeep Pal directly at for queries regarding the reports.

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Shubhodeep Pal

Shubhodeep Pal

Vice President, Products and Operations at SimpliFlying
Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore. He speaks three languages fluently, and is also a published poet and amateur film critic. He can be reached at
Shubhodeep Pal
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