[Presentation] Top 10 Airline Blogs — How Blogs fit into the overall Content/Marketing Strategy of Airlines

Blogs are one of the most prevalent form of online communication platforms, as well as one of the most resilient and adaptable ones. They have been around since the late 90s and have taken so many different forms that sometimes it is hard to identify them as such. Some of them, like the ones you will discover in a bit, are even being used as corporate websites by companies who put content and thought leadership at their core. [push h=”14″]

Today, regular content sharing around a specific topic is still the main purpose of blogs, making them a key element of healthy social media strategies and one that seem to be, unfortunately, disappearing from airline’s strategies. [push h=”14″]

Airline blogs

While one might think of blogs as relics of the past — and it is true that there are very many abandoned blogs — the truth is that many airlines run very active and engaging blogs that are content powerhouses. These are not only used to share content with followers and to talk about destinations, but also to invite users to take part in the content creation process and collect images and stories generated elsewhere. [push h=”14″]

Changing the point of view

Looking at the case studies, it is also clear that there is no “one size fits all” solution for airline blogging. But it is also clear that, whatever the objective, blogs do have an important role to play in an industry where inspiring and convincing people to travel is the key to driving results. [push h=”14″]

The abandonment of blogs by some airlines has probably been caused by a shift in focus to more popular social platforms such as Facebook and to measure the success of content by the immediate number of likes, shares and comments it receives. Blogs, however, do not work like that: they are not Facebook statuses, their purpose is to convey and house large amounts of information that can be read and shared over long periods of time. The life of a blog post can be several years, while a Facebook status or a tweet will be very hard to find after just a few months. [push h=”14″]

Ultimately, there is no right answer to whether blogs should be used in the overall marketing/content strategy — the correct way to think about it is, of course, to ask: what is the purpose and what am I looking to achieve? [push h=”14″]

Meanwhile, we hope you enjoy this roundup of the best airline blogs from across the world: [push h=”16″]

If you thought we missed a great airline blog, do comment below or tweet us @simpliflying.
Marco Serusi

Marco Serusi

Senior Consultant at SimpliFlying
Marco is a Senior Consultant at SimpliFlying, and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Royal Brunei Airlines. He has also delivered training in airline Marketing strategy for over 100 executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting edge research into the latest aviation marketing and social media trends.Marco is Italian but also speaks Spanish and English fluently and has lived in several countries including the UK, USA, Italy and Spain. He has been with SimpliFlying for over 3 years.and is based in Valencia, Spain. He is a subject matter expert and consultant on social media practice in aviation. He has contributed extensively to thought-leadership in this space as well as held training workshops for senior aviation executives on behalf of SimpliFlying. He advises clients globally on aviation marketing strategy.He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.
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