WestJet Christmas Miracle surprises travellers with gifts of their choice #westjetchristmas

As the holiday season is upon us, there’s bound to be a number of creative campaigns by airlines surprising passengers, just like last year, as we highlighted in our Top 10 2012 X’mas surprises. This year, WestJet has got the ball rolling and set pretty high standards – they have surprised passengers on a flight by gifting them exactly what they asked for – from socks to flat screen television sets!

Passengers were asked by a “Live” Santa before they boarded a flight what they wanted for the holidays. Then, a team of 150 WestJetters scrambled at the destination city to get the desired gift bought, wrapped and put on the belt by the time the flight landed. The gifts finally arrived amidst scenes of laughter and tears of happiness, just as Santa Claus himself made an appearance.

Be surprised by the WestJet Christmas Miracle video here:

And the mandatory  Making of video…

This is the second time WestJet has popped a surprise on passengers during the holiday season, after a flash mob at the airport last year.

WestJet has been on a roll recently, first by launching a dedicated TV channel showcasing beautiful scenes through the winter, which was selected to be showcased in our December edition of the Airline Marketing Benchmark report. Then they painted an airplane in Disney colors to great reception. And now this Christmas surprise.

Well done WestJet! With such lasting memories you’ve provided to passengers, we’re sure they’ll make you the airline on choice in the future.

Shashank Nigam

Shashank Nigam

Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco. Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others. Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.
Shashank Nigam
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Showing 3 comments
  • Sue Fransen Way

    Cool, people who could already afford airfare got nice presents…. How about donating the cost of what they asked for to people who don’t have winter coats or groceries.

    • Shashank Nigam

      I’m sure they’re thinking about this for the next year!

      • learn your topic.

        WestJet donated about 7000 flights a year to their Cares for Kids partners (Boys and Girls Club, Ronald MacDonald House, Make a Wish Foundation, etc) to reunited kids with their families, to get medical treatments, and to surprise them when their illnesses become too much. They also fly a bunch of their employees every year to the Dominican to build houses for the poor every year. They donate hundreds of thousands of dollars to charities every year. Why should giving ONLY be for the poorest people? Why can’t the common man get a treat every so often? Why deny them that? If WestJet had taken the same amount of money they spent on this and bought ad spaces and billboards, you would think nothing of it. Not only do they get MORE publicity out of this stunt, but they are giving the money back to the passengers who made them successful, instead of to an ad agency.

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