Upcoming: SimpliFlying Lab and Awards Ceremony 2016

The best insights and inspirations occur when experiences and ideas are exchanged under three conditions:

Respect. Open mind. No Ego.

SimpliFlying Lab and Awards. London. Sep 7, 2016.

This year, SimpliFlying Airline Marketing Innovation Lab and Awards, or SimpliFlying Lab and Awards for short, will be happening in London on September 7, 2016 and promises to be a transformative experience.

Intimate exchange of experiences and ideas: The morning session will be an exclusive gathering of 30 marketers from top airlines around the world. Four roundtable discussions will be happening concurrently, each focused on a different topic. Expect free-wheeling exchanges about the biggest challenges and successes faced and debates on the future of airline marketing. Participants include SimpliFlying Awards finalists such as Air New Zealand, Southwest, Finnair and more. This is an exclusive and intimate gathering where everyone, a well-respected counterpart of one another, comes with an open mind.

Thought-provoking case studies, presentations and panels: In the afternoon, the SimpliFlying Lab opens up to a joint session with Terrapinn’s Aviation Marketing track focused on latest trends. For example,

  • What Tinder, Snapchat mean for airlines and how they can used to improve brands, by Engilbert Hafsteinsson, VP Sales & Marketing, WOW air
  • What makes airline brands SOAR (plus real-world examples), by Shashank Nigam, CEO, SimpliFlying
  • China Case Study: The challenges of using digital and social marketing in the Chinese market, by Jonathan Hutt, Social Marketing Director, Spring Airlines
  • Using social to be transformative and drive value across your brand, by Paul Buckley, Social Media Head, Aer Lingus
  • Panel discussion among SimpliFlying Awards finalists on best practices when pursuing new trends and technologies in marketing

Celebrating the best in airline marketing: Towards the evening, the event closes with the SimpliFlying Awards 2016 ceremony where airlines are honoured each year for pushing the frontier of innovative marketing. This is also the world’s longest-running awards dedicated to airlines on social media. Click here to see the top three airlines for each category.

Throwback to the first SimpliFlying Lab & Awards in 2015

When we first started SimpliFlying Lab in Las Vegas last year, we put our best to work. The biggest reward gained was the tremendously positive feedback we had received at the end. Below is a video playback of the glorious moments from SimpliFlying Lab and Awards 2015.

If you plan to join us this year in London, below are a couple of tips and feedback from airline participants last year.

“Bring your questions, bring your learnings and just bring an open mind. What we got out of today was something I wished we could make last for five days.” – Cassie Roma, Air New Zealand

“It’s very interesting that all the airlines participate in sharing. And it’s not just the management team but also those who oversee and implement.” — Yong Swee Ping, AirAsia

“This is a great opportunity to collaborate with other airlines. It’s very rare that I’m at a conference with so many different airlines where we can talk about what we are doing at our own organisation.” – Rob Hahn, Southwest Airlines

To join or learn more about SimpliFlying Lab & Awards 2016, click here.




SimpliFlying is the leading consulting firm that specialises in aviation marketing and innovation. We are one of the largest in the world, having worked with over 80 airlines and airports globally. Headquartered in Singapore, we also have presences in Canada, Spain and the UK. What we offer – consulting, training and reports – is derived from insights derived while working deeply within the industry. We intensively research trends, question assumptions and apply them to the realities of the aviation industry. Our growing list of clients includes American Airlines, Cebu Pacific, Turkish Airlines, LATAM Airlines, Airbus, Boeing, Bombardier and Toronto Pearson Airport. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com
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