Can AirAsiaX make the low-cost long-haul model work with focus on Asia-Pacific? Interview with CEO Azran Osman-Rani

by Shashank Nigam | February 1st, 2012
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It might seem like an anxious start to the new year for AirAsia X, which recently announced that it would be introducing a daily KL-Sydney service and terminating all its flights to Europe and India. Far from being in the doldrums, it’s all part of the airline’s strategy to refocus and strengthen its brand, as its CEO Azran Osman-Rani shared with SimpliFlying in our latest airline strategy podcast. Listen to the exclusive podcast below. Your browser does not support the audio element. (c) 2012 SimpliFlying Podcasts Note: The HTML5 player above should work with most modern browsers including those in mobile devices such as the iPad and iPhone. However, if you’re having trouble... 

 

Results announced: The SimpliFlying Hero for January 2012 is Pooj...

by Shubhodeep Pal


Last week, we announced that we’re revamping the SimpliFlying Heroes initiative and hereon we’d be crowning our Heroes after a free and fair voting process open to all. Now, after an exhilarating and arduous week of voting, the... 

Why the in-flight wi-fi business model needs a re-think (Hint: ai...

by Shashank Nigam


Lessons from a cafe in Argentina In my keynote speeches, I like to share the example of a cafe in Argentina that was in a dilemma about whether to charge for wifi or not. They had the option of charging for wifi, giving it free for a while... 

Socializing the airline booking process – Germanwings follo...

by Shashank Nigam


It’s now a well known fact that social media is revolutionizing travel distribution, as we shared in our recent Top 10 Case Study pack. While Delta Air Lines was the first to introduce booking on Facebook almost two years ago, it was Malaysian... 

Goodbye Rico: a collection of the best moments of Air New Zealand...

by Marco Serusi


On the morning of December 1st 2011, the world woke up feeling a little empty and sad: Rico, the Air New Zealand mascot, had been “killed”. Eleven days after the unthinkable happened, and thanks to the help of Rico’s Facebook... 

The future of airline loyalty – here is what it looks like

by Shashank Nigam


I recently had the opportunity to write a feature article in the Airline Passenger Experience Magazine, led by none other than Jon Norris and Mary Kirby, of the Runway Girl fame. The article explored in a detailed fashion the behavior of the... 

A revamped SimpliFlying Heroes initiative – Vote for the Ja...

by Shubhodeep Pal


Update: Voting is now now closed. See the results here. – As you all know, SimpliFlying is not only devoted to bringing you the best in marketing initiatives by airlines (along with analysis and commentary on digital trends concerning... 

Top 10 Articles of 2011

by Marco Serusi


The past year has been an interesting and very successful one for Simpliflying with a number of new client acquisitions and tons of exciting free resources such as infographics and Top 10 case-packs posted regularly to the blog amongst other... 

A Year with SimpliFlying, or How I learnt to love my job and get ...

by Shubhodeep Pal


“You have such a cool job. I’m so jealous…” “But honestly, do you even have a job?” “Wow! That sounds interesting. But I still didn’t get what you do.” [Cue embarrassment at one end. Exasperation... 

Five airlines (and an airport) that surprised passengers this Chr...

by Shashank Nigam


Remember how KLM surprised passengers last holiday season? And how Spanair had presents coming out of the conveyer belt on Christmas eve last year? Such initiatives are now known in the airline world as “Wow campaigns”. Marketing... 

Top 11 marketing and social media innovations by airlines in 2011

by Shashank Nigam


What a year it has been for the airline industry when it comes to marketing. With healthier profits this year, we’ve seen many airlines push the envelop when it comes to marketing and social media innovation. So to sum up the year, we’re... 

 
 

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