The bestselling books
transforming industry mindsets
Three essential reads on the past, present and future of aviation.
50,000+
copies that have changed
how aviation thinks
copies changing how aviation thinks
40+
industry leaders reveal what
actually works in practice
industry leaders sharing what actually works
3 books
covering the topics that matter:
trust, sustainability & the future
covering the topics that matter: trust, sustainability & what’s next
The collection
Three groundbreaking books that reveal how aviation’s most successful companies
build trust, drive sustainability and shape the future.
Three groundbreaking books that reveal how aviation’s most successful companies build trust, drive sustainability and shape the future.
SOAR
How the world’s best airline brands are built
The first book to go behind the scenes with the people who made airlines like Singapore Airlines, Southwest, and Virgin Atlantic legendary.
- Real stories from real people who built billion-dollar brands.
- For anyone tired of generic marketing advice.
- Over 25,000 copies proving there’s hunger for authentic insight.
Sustainability in the AirVolume One
Cutting through green promises to find what’s real
Launched when “sustainable aviation” was mostly wishful thinking. Now the go-to guide for separating genuine innovation from expensive marketing campaigns.
- No greenwashing. No false promises. Just an honest assessment of what works.
- From decision-makers who can’t afford to bet on the wrong technologies.
- The reference point for serious sustainability discussions.
Sustainability in the AirVolume Two
The playbook for aviation’s net-zero race
The sequel that builds on Volume One and shares real companies, real results and real money. Alaska Airlines, Boeing, and others share how they’re actually moving the needle on climate action.
- Case studies that show the gap between ambition and execution.
- Anyone who has to deliver results, not just promises.
- Includes ten more companies to watch out for.
Special rates available for bulk purchases
Why this matters
Aviation doesn’t need more reports. It needs fewer, better insights from people who’ve actually done the work.
These books exist because the industry was drowning in consultant speak and sustainability theatre. We went directly to the source: the executives, entrepreneurs, and innovators who build the future while others write about it.
Battle-tested Insights
Lessons drawn from airlines, innovators, and leaders shaping the industry from the inside.
Real results
Case studies and strategies from people building the future of aviation, not just talking about it.
Proven innovation
Stories of the pioneers turning bold ideas into real change across aviation and climate tech.
The difference
Insights drawn from the people shaping aviation today. Executives, founders, and innovators sharing what they’ve learned building the future of flight.
Insights drawn from the people shaping aviation today. Executives, founders, and innovators sharing what they’ve learned building the future of flight.
What our readers say
Well-researched, optimistic, and thorough – highly recommend
“Sustainability in the Air is undoubtedly a product of deep research, and yet, it is engaging and easy to read. What I love about it is that it brings to light stories of inventors you may not have heard of yet, but who will be at the forefront of the sustainability revolution in aviation. Perfect for anyone interested in the future of our species, or the future of flying.”
Comprehensive, compelling, and unbiased
“Sustainability in the Air synthesizes rapidly evolving industry well, as someone closely tracking the eVTOL sector for the last four years. It was insightful in broadening anyone’s understanding of aviation decarbonization. Given the breadth of technologies (electric, hydrogen, SAF); approaches (operational improvements, new propulsion, etc.); and variety of stakeholders (airlines, airports, OEMs, oil & gas) that is not an easy task.
Shashank and Dirk have created a masterpiece!”
The Brand X-factor guide you’ll want to keep on your desk, even if you don’t work at an airline
“SOAR is a uniquely handy book for brand management. While it’s focused on the airline industry—and includes rich case studies of how various airlines have managed their brand image and customer engagement—I have to disagree with the writer when he suggests the successful methodologies detailed in the book are exclusively applicable to the airline industry.”
One of the best books on airline marketing!
“SOAR is a collection of stories about how marketing and other initiatives helped to airlines to rebrand, improve customer satisfaction and loyalty, and deliver unforgettable experiences. These stories will never get old. The lessons you learn from each story can be applied now and in the future. One of my favorite books. Highly recommend it to anyone interested in the airline industry!”
The authors
Shashank Nigam
Founder & CEO, SimpliFlying
Aviation marketing strategist with 15+ years helping airlines build trust and remarkable brands. Author of the Amazon bestseller SOAR, curriculum developer for major universities, and host of the acclaimed Sustainability in the Air podcast.
“In the past 15 years, I have been on a mission to help airlines build trust in travel. My focus has evolved from digital transformation to health and safety, and now to sustainability – because that’s what it takes to build trust today.”
Dirk Singer
Head of Sustainability, SimpliFlying
Sustainability expert and co-author of the Sustainability in the Air series. Dirk brings deep expertise in aviation’s response to climate challenges, examining how the industry is adapting through technology, policy, and operational changes.
“I’m a believer in two things that you can’t reconcile very easily: that mobility in general but air travel in particular is a force for good, and that a warming planet is leading us to a climate emergency, with air travel contributing to that.”
Choose your starting point
Whether you’re new to aviation transformation or ready to tackle sustainability,
there’s a perfect entry point for your journey.
Whether you’re new to aviation transformation or ready to tackle sustainability, there’s a perfect entry point for your journey.
New to aviation transformation?
Start with SOAR to understand how great aviation brands think differently about customers, culture, and competition.
Ready to tackle sustainability?
Begin with Volume One for the foundation, then Volume Two for the execution playbook that’s driving real change.
Need the complete picture?
All three books together reveal aviation’s past lessons, present challenges, and future possibilities. The complete guide to an industry in transition.