by Marco Serusi | May 7th, 2012
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SimpliFlying has been talking about the inevitable evolution, if not revolution, in airline/airport customer service following the increase in social media usage by travelers. Today, we’re glad to say that the revolution is finally here. Customer service 2.0 is now a stark reality, and should soon be a pressing need for airlines and airports the world over. Let’s begin by introducing a young lady from AirAsia previously featured in our Customer Service Top 10 who’s at the forefront of this immense change.
She’s little, she’s a miss, and she’s red… care to guess who she is?
She’s Lil’ Miss Red, and she’s Air Asia’s Customer Service “ambassador”...
by Marco Serusi
Following the spectacular launch by SpiceJet of their Q400, airlines around the world seem to be acquiring a taste for the benefits brought by a social-media based launch campaign. Today we to take a look at how Malaysia Airlines (MAS) is presenting...
by Shubhodeep Pal
By now, Estonian Air is quite a superstar on social media having done a number of innovative campaigns on Facebook followed up by the World’s First Social Loyalty Program. And when we chose them as one of the three big guns to vote for...
by Shashank Nigam
The Midwest Cookie – a brand icon
When I used to live in Boston a few years ago, a number of my friends used to fly Midwest Airlines to destinations in the Northeast. And they never mentioned anything about the flight other than the cookies...
by Shashank Nigam
Editor’s Note: As some of you might know, I recently got married. And our first flight as newly weds was on Qatar Airways, who were so generous to upgrade us to Business Class. This is a trip report written by my wife, Prajakta Kharkar...
by Elizabeth Cecconi
SimpliFlying has set out on a live experiment to show how news and ideas can be spread through social media.
How many times have you signed up for a conference or event only after hearing that your industry peers were doing the same? For us,...
by Marco Serusi
Crises in the Air Transport industry come in many shapes and forms but they usually have three things in common: 1) no prior notice or warning signs, 2) the need to inform large numbers of people in a very short time and 3) a large number of...
by Marco Serusi
Note: This article was first published as a Guest Post on Tnooz.
Those of us who work with Facebook Pages are already used to the incessant changes that Facebook has introduced over the years.
However, many were startled after the latest change...
by Shubhodeep Pal
Are traditional frequent flyer programs going the way of MySpace? CEO of BalticMiles Gabi Kool tells us what he thinks the future of customer loyalty programs will look like and why you should keep an eye on the Baltics.
We recently recorded...
by Shubhodeep Pal
We’re having a glorious month! We crossed 1 Million views on our YouTube channel recently and celebrated that success with you by sharing with you some of our most popular videos, including a crazily popular video tour of the Boeing 787...
by Marco Serusi
In this fourth episode of our SimpliFlying Podcasts we take a closer look at the world of loyalty, starting with an in-depth discussion about the current state of the loyalty industry and then moving on to an interesting interview with Gabi...
