by Marco Serusi | February 3rd, 2012
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First, a bit of history. Social seating goes back a long time at SimpliFlying. We were actually the first to point out that choosing potential seating partners via an intelligent social seating system in an airplane would ultimately go mainstream – that was a product powered by our good friends at Satisfly. This was way back in 2009 – almost three years ago! Then in 2010, we discussed incorporating social media in the flying experience – and showcased Twitter seating charts.
Then, last year, there were significant indications of things to come with Malaysia Airlines allowing customers to sit next to their Facebook friends. However, a couple of months ago KLM announced that...
by Shashank Nigam
Remember how KLM surprised passengers last holiday season? And how Spanair had presents coming out of the conveyer belt on Christmas eve last year? Such initiatives are now known in the airline world as “Wow campaigns”.
Marketing...
by Shashank Nigam
What a year it has been for the airline industry when it comes to marketing. With healthier profits this year, we’ve seen many airlines push the envelop when it comes to marketing and social media innovation. So to sum up the year, we’re...
by Shubhodeep Pal
Our friends at Eezeer have analysed the Twitter habits of airlines as well as their fans/customers for the month of November and have produced the Monthly Twitter Report in continuation with their monthly coverage and analysis of the dynamic...
by Shashank Nigam
It’s that time of the year again, where we get a ton of emails from loved ones, colleagues and everyone else. Being a part of over a dozen frequent flyer programs means I receive more than my share of holiday greetings from airlines too....
by Shashank Nigam
Some food for thought…
In my MasterClasses, I often ask, “How long is your brand engagement with a can of Coke? How about with Starbucks?” The answer is about 5 mins for Coke and about 90 mins for Starbucks.
Now, if I were...
by Shashank Nigam
I boarded my last flight for this year last Friday, from Toronto to Vancouver (Air Canada). While the flight was enjoyable – peppered with episodes of Big Bang Theory – it was the airport experience that left an impact. Which is...
by Marco Serusi
Yes, I said it: branding!
The benefits of crowdsourcing, and its effectiveness for problem solving, are well-known. The power of the social web is being harnessed by airlines more than ever (in fact, a cargo-carrier has recently got into the...
by Shubhodeep Pal
Note: This is Part 3 of a three-part series on low-cost carriers (LCCs) and loyalty. The first part offered five compelling reasons to start thinking about loyalty. The second part provided three easy ways to track loyal customers. This final...
by Shubhodeep Pal
Crowdsourcing has always been a fascinating and (often) rewarding aspect of social media. Ever since airlines realised the power of the social web, they have dabbled in crowdsourcing in various ways.
However, now, in a uniquely new initiative,...
