Southwest Airlines’ President Colleen Barrett confirms in interview that happy employees make a great brand

Knowledge@Wharton recently featured an interview of Colleen Barrett, the outgoing President of Southwest Airlines. Among the many gems of wisdom she shared about running the most profitable airline in the US, something that stood out was the emphasis that the company was created to serve employees first, and then customers. It may seem normal, but is really the backbone of Southwest’s success. If the employees had not gone the distance with the company, it surely wouldn’t have achieved the kind of success it has today. Once again, it re-emphasizes the fact that happy employees make for a great brand.

Enjoy the interview.

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