Vijay Mallya of Kingfisher – BBC interview

Vijay Mallya, often considered the Richard Branson of India, was recently interviewed by BBC on a range of issues concerning the Kingfisher brand. For those who’re not aware, he heads Kingfisher Airlines, as well as Kingfisher beer, under his UB Group. In this BBC interview, Mallya talks about starting new routes to London, airline bankruptcies and even how sponsoring the Indian Premier League was a huge success for Kingfisher, unlike what is generally thought. He starts by characterizing entrepreneurship as the ability to think creatively and do things differently. Enjoy watching the interview.

Source: BBC

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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