What does the Thai Airways logo and design stand for?
I’ve always found Thai Airways’ new brand image to be very appealing – purple, gold, and very traditional shapes. But I never really knew what it meant and stood for. So I decided to do some digging around, and here’s what I found. This description is by an Airliners.net member, Mathias Krewedl
The ornament consists of three main things: Firstly, it contains a magnolia blossom (indicated with the pink part), secondly we can find a stylised version of the typical Thai salutation “Wai”, if you rotate the logo 90 degrees in a clock-wise direction (only in this picture though) and as a third it represents the characteristically pitched roofs. And all that put into one with the colors of gold, standing for the temples, the purple representing the tropical orchids as well as the Thai silk’s glamor – a true piece of art!
Hope it douses the curiosity of other Thai Airways fans. Which are some of your favorite liveries? What do you think they stand for? Let’s hear it in the comments section…
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I was lucky enough to see the complete set of the Thai Airways visual identity, which was designed by Interbrand Singapore. Very well done.
There’s no doubt that it links the airline with the country of Thailand. I’m not sure what this does for them strategically, but I’ve always felt that for the tourist market Thai Airways should position their brand as the first part of the holiday in Thailand. Not just the method of transportation to where people will spend their holiday.
thanks,great sharing.now i have understand .^^
Nonsense. The Thai Airways logo is a graphic representation of the stamen of the Purple Crown Flower or Giant Milkweed (Calotropis gigantea) with the petals removed. This flower traces its origin to India.
http://en.wikipedia.org/wiki/Calotropis_gigantea
Look it up!
If Airliners.net is the source of your information, then they are wrong.
Nonsense. The Thai Airways logo is a graphic representation of the stamen of the Purple Crown Flower or Giant Milkweed (Calotropis gigantea) with the petals removed. This flower traces its origin to India.
http://en.wikipedia.org/wiki/Calotropis_gigantea
Look it up!
If Airliners.net is the source of your information, then they are wrong.