Air Mauritius 2.0 – a Blue Ocean Strategy, powered by SimpliFlying

Air Mauritius is in a unique position to learn from airlines around the world – who are doing well on social media, or making mistakes – and then craft their own strategy. A blue ocean strategy – one that allows MK to fight on its own turf, create leadership in the space, engage customers – all while achieving key business goals.

Here is the actual presentation that details how Air Mauritius can get there, with the help of SimpliFlying. For any questions, please email

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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