Hilarious MadTV video about airline fees – the ancillary revenues push can sometimes go wrong
I discovered this outrageously funny video about airline fees. The point to note is that this video is predicting airline fees in “the year 2007”! And true enough, by the end of 2007, and throughout 2008, we started seeing the rise in airline fees for everything from checking-in a second bag, to a cup of water (which I think qualifies for a human right violation). When ancillary revenues are pursued independently of brand strategy, here’s what happens. Enjoy!