Hilarious MadTV video about airline fees – the ancillary revenues push can sometimes go wrong


I discovered this outrageously funny video about airline fees. The point to note is that this video is predicting airline fees in “the year 2007”! And true enough, by the end of 2007, and throughout 2008, we started seeing the rise in airline fees for everything from checking-in a second bag, to a cup of water (which I think qualifies for a human right violation). When ancillary revenues are pursued independently of brand strategy, here’s what happens. Enjoy!

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Showing 5 comments
  • Adrienne

    My Friend…You’ve done it again! Excellent.

  • Ahmed Sultan

    What was an out-of-line idea in 2007 is the face-slapping reality of 2008 and 2009.
    Email: management@ultraconsultants.net

  • pankaj kashyap

    haa haa loved it there another commercial lynx which is awesome

  • Barbara Siragusa

    This is so funny!! Thanks for sharing.

  • Vladimir Camacho

    This is actually from RyanAir’s business case presentation to their investors about their revenue models (just kidding)…


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