Reality check: Why social media can be the solution for airlines’ grey skies

A picture speaks a thousand words, isn’t it? I’ve included two here, this Sunday, and I think they speak more than 2,000 words when put together. The first graphic shows the bad state of the airline industry, and the second shows what traditional forms of marketing mean.

The good thing is that social media combines the benefit of all of the traditional marketing aspects, and may very well be what puts airlines back in the black. I’ve discussed this in much greater detail in my case studies on airlines using Web 2.0. What do you think? Have a great Sunday!