Richard Branson’s interview about Virgin America goes viral. But why?
I have another confession to make. I haven’t been on Virgin America, and I really want to try it! (the first confession was a couple of weeks back that I haven’t been on Southwest, and that I wanted to meet the rapping flight attendant). Why the sudden burst of emotions? Well, because I just watched an interview of Richard Branson in one of those purple-blue cabins and I was mesmerized, yet again.
Why is it all the rave? Thanks to The Nerdist.
Because this time, Richard was interviewed by Chris Hardwick, “The Nerdist“, and Chris has been generating lots of comments on the interview, been Tweeting about it and making a lot more fans for the airline than probably a Virgin America advertisement in the morning daily would have. Why am I so sure? May be because on Twitter, Chris has 20 times the “followers” that Virgin America has! And I bet his website gets more hits than the Virgin America website too.
The point I’m trying to make? Airlines are in the service business, and not in the transport business. And because of that, airlines cannot shy away from social media anymore. Be it working with influencers like Chris or The Cranky Flier, or providing accelerated customer service through Twitter. In an interview with USA Today. JetBlue’s CEO Dave Barger summed up my emotions about social media best:
“My sense is that really – not just in America – but the around world there’s what’s known as mainstream media. But, new social media, it’s there. It’s real-time…. It’s Real.”
I just think that Dave Barger makes a lot of sense. What do you think? Watch the Branson video below and share your thoughts in the comments section, or come talk to me (@simpliflying) on Twitter.
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