Six ways social media can drive brand loyalty: Bollywood-style keynote presentation from World Brand Congress, Mumbai

My worst nightmare as a speaker comes true

In my second last speaking engagement of the year, I came face to face with a speaker’s worst nightmare. No, it wasn’t the Mumbai traffic or a lack of audience. But the fact that my peers – fellow speakers at the World Brand Congress – were so good with their acts that they used up all of my examples.

Yes, you got that right. Each and every single airline branding case study I wanted to highlight in my keynote were taken up by impeccable speakers like Dr David Rogers of Columbia University, and Judy Turner. It totally didn’t help my case that I was speaking on the second day of the star-studded conference held at the Taj Lands End earlier this month.

On the day of the presentation, I woke up at 5am, and started to totally re-do my presentation. Inspired by the overwhelming presence of Bollywood stars in the area that I was staying in, I decided to create a Bollywood-themed presentation on branding – secretly hoping that no speaker before me does that!

Just when I thought things were going well, the hotel’s internet goes down – for the day! Thankfully, I had downloaded some of the videos I wanted to show from YouTube, as well as the key examples.

Slumdog Millionaire inspired presentation on branding

So here, I’d like to share with you my presentation from Mumbai, entitled “6 ways to Build Brand Loyalty through social media – Bollywood-style lessons from Slumdog Millionaire”. I had a non-airline audience, so you’d find that the concepts can be applied to multiple industries, though I did try to bring in airline examples. I think the audience liked it, because not only was there a lot of interaction, but I was interviewed by three news channels right after (will be uploading the interviews on a later date).

For now, enjoy the presentation, and I’d love to hear your feedback.

Let’s discuss in the comments or over on Twitter (@simpliflying)