5 insights on social media, which airlines must tap on – presentation from IATA Wings of Change at FIDAE

Last week, I had the opportunity to present in front of a hall full of aviation executives from all across Latin America. This was at the IATA Wings of Change conference at FIDAE, in Santiago de Chile. The presentation was once again very well received and I was asked some intelligent questions.

As always, I’m happy to share the slides here on SimpliFlying for my readers. And I’d love to have your feedback. You can view my previous conference presentations and keynotes here.

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Showing 6 comments
  • Ned
    Reply

    You should start advising banks as well 😀

    • Shashank Nigam
      Reply

      Ed, I'd love to. But I love planes too much to think about anything
      else 🙂

  • patriciabue
    Reply

    Pity i couldn`t join you…interesting the flip.to opportunity. I am in a conference in Medellin in 2 weeks, maybe i could talk about it..?

  • Sneha
    Reply

    Nice stats…well collated…though the video looks a lot like the “Text is using us” video on Web 2.0 on YouTube…I was also expecting more Airline related stats on Social Media..

    • Shashank Nigam
      Reply

      I'm on the lookout for a video on airline stats – let me know if you
      see anything out there..

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