Airlines go on a crowdsourcing binge – co-creating their brands with travelers

On SimpliFlying, we’ve spoken about AirTran’s EveryFlight.com, and more recently about Cathay Pacific’s Art of the Dessert contest, among others. What we see is a trend that shows airlines adopting the technique of brand co-creation, often using social media. Which simply involves the community’s inputs in coming up with new initiatives and rejuvinating current ones.

Here are nine airlines doing it right. Quite inspiring actually!

View more presentations from SimpliFlying.

So, what do you think about these airlines’ efforts? Serious social business, or hot air? Do you know other examples? Let’s discuss in comments, and over on Twitter

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Showing 9 comments
  • Kimberly
    Reply

    Social media is a very powerful tool for connecting to customers, many establishments will surely exploit its marketing potentials=)

  • Allplane
    Reply

    I remember a few years back KLM had an aircraft-naming contest…of course at that time social-media was not mainstream…you should also check Finnair's latest initiative on social media, the “quality hunters”, http://allplane.blogspot.com/2010/11/finnair-rethinking-quality.html, not crowdsourcing strictly speaking but a nice way to engage with your potential clients…

  • Jayesh Badani
    Reply

    Our platform http://www.ideaken.com/demo can be used to co-create with the customers

    • Shashank Nigam
      Reply

      I'd love to hear if any airlines are using the platform, or how you feel they can use it…

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