Cathay Pacific wants you to create a dessert on Facebook, and serve it in-flight to you!

How would you like to be served a dessert on a flight, which you created yourself? Well, now you can actually do that thanks to Cathay Pacific. The airline is encouraging its Facebook fans to submit photos and recipes of Asian desserts they’ve created, to win Business Class tickets (read review here) to Hong Kong (I wouldn’t mind that at all!), and the chance to have it served in-flight.

A fantastic way of involving the customer in the brand – what I call brand co-creation, which is now possible thanks to social media. I’m up for some home-made dessert – are you?

I still stand by my belief that Cathay Pacific is way ahead on social media, when compared to most other legacy airlines. What do you think? Anyone with a sweet tooth thinks this is a good idea? Let’s hear it in Comments or over on Twitter

P.S: Special thanks to Dennis from CX to drop me a line on this!