Cathay Pacific wants you to create a dessert on Facebook, and serve it in-flight to you!

How would you like to be served a dessert on a flight, which you created yourself? Well, now you can actually do that thanks to Cathay Pacific. The airline is encouraging its Facebook fans to submit photos and recipes of Asian desserts they’ve created, to win Business Class tickets (read review here) to Hong Kong (I wouldn’t mind that at all!), and the chance to have it served in-flight.

A fantastic way of involving the customer in the brand – what I call brand co-creation, which is now possible thanks to social media. I’m up for some home-made dessert – are you?

I still stand by my belief that Cathay Pacific is way ahead on social media, when compared to most other legacy airlines. What do you think? Anyone with a sweet tooth thinks this is a good idea? Let’s hear it in Comments or over on Twitter

P.S: Special thanks to Dennis from CX to drop me a line on this!

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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  • Jakaboung

    Cool. Cx rules

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