Exclusive Video: Bombardier CSeries cabin tour – a glimpse into the future of flying

The Bombardier CSeries aircraft is probably the only thing that both Airbus and Boeing agree about – that it’s a real threat to their hold on the narrow-body jet market. Due to enter service in 2013, the CSeries will be the first new aircraft to be built since the Boeing 787, and will be flown by the likes of Swiss International Airlines and Republic Airways.

Probably because it’s the largest jet being built by Bombardier, which is well known for regional aircrafts like the Q400, there are lots of innovations both inside and outside the cabin. I was privileged to be led on a cabin tour of the aircraft mock-up at Bombardier HQ in Montreal, followed by an in-depth tour of the aircraft’s aeronautical capabilities, by Sam Cherry – a Director at Bombardier who knows the product inside-out. And for the first time one the web, SimpliFlying has videos of what would exclusively be shown to airlines when they’re making a purchase decision.

The following video is of the CSeries cabin tour, which highlights the key game-changing features in passenger comfort being introduced in the aircraft. A second video, which goes in depth about the aircraft’s operational details, is also available for serious aviation buffs.

Here are three key factors that I feel make the Bombardier cabin a game-changer when it comes to the passenger experience, and will help airlines build a competitive advantage.

The middle-seat syndrome would be history

Remember the Kevin Smith incident? Where he was booted off a Southwest Airlines plane for not being able to fit in the seat? Well, such instances might be history when the CSeries aircraft enters service. Due to its unique 5-abreast seating [2:30], two things happen.

  1. There are fewer middle seats. Only 20% of the seats are middle-seats, as you’ll see in the video
  2. The middle seats are actually wider [19″] and more comfortable than the rest of the seats

This brings me to a couple of interesting realizations. Since even good airlines run at around 80% load factor, that means most of the time, everyone in the plane will have an aisle or a window seat. Moreover, since the middle seat is wider, it might lead to some low cost carriers (Spirit?) to charge for the “privilege” of being seated in the wider middle-seat [4:00].

Better out-flight entertainment thanks to larger and more windows

The CSeries has 30% more windows than the normal narrow-body jet, which are 20% larger as well, bringing in a lot of light into the cabin and making it feel more spacious [5:18]. Moreover, the windows are intentionally positioned at the head level [4:50], giving a great view of the outside. The inside-out design [6:07] also makes the space at the shoulder level much greater [5:38]

Save on bag fees with larger baggage bins

We all know that most airlines now charge for checking-in bags. But the CSeries comes with overhead bins in the cabin so large that not only they can take more of our smaller standard cabin bags, but larger bags up to 23″. This will eliminate the need for many passengers to check-in bags, and save on fees as well [6:41].

I personally can’t wait to fly the CSeries and embrace the future of flying. What about you?

P.S: Special thanks to Bert Cruickshank and Genevieve Laverdure from Bombardier Commercial for arranging this exclusive visit for SimpliFlying.

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Showing 3 comments
  • airceo
    Reply

    Very nice video Shashank! I think that the offset doors are a stroke of GENIUS. Nothing worse than getting onto a plane in winter in Canada only to be met with a biting cold wind from the service door.

  • Jet Charter Travel
    Reply

    Very sweet video, I'd love to travel around with my entourage on that beautiful jet.

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