Lufthansa shares love with their 100,000 Facebook fans by giving miles

On social media, it is just as important to give love, as it is to seek out favors from fans. After winning the SimpliFlying Best Social Media Campaign award last week in London, for their MySkyStatus tool, Lufthansa has now reached 100,000 Facebook fans. And to thank them for their love, Lufthansa is giving away 100,000 miles to 10 of their fans! Sweeet!

Too often, airlines get sucked into just asking more and more from their fans, without stopping to give back. And what better timing, than the Thanksgiving period (it’s the Canadian one today, US one in a couple of weeks).

I’m sure this will drive engagement not just one the social media front for Lufthansa, but also spur activity on the Miles and More program, and not just for the winners.

Bloody brilliant!

So, what do you think about Lufthansa’s effort? Serious social business, or hot air? Let’s discuss in comments, and over on Twitter

Special thanks to Khoa, one of my most respected aviation geeks, for this tip-off.

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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