Malaysia’s Firefly uses iPod Touch to collect feedback about the brand in-flight!

Forget iPads, Malaysian regional airline Firefly (we’ve interviewed the Marketing Director) is using the huble iPod touch to collect feedback from passengers, while they’re in the air! Yeah, you got it right, in-flight. Now that’s stricking the iron when it’s hot.

Last week, I flew Singapore-KL on Firefly (first time on an ATR) and just before landing 3-4 passengers were given the iPods, enclosed in a plastic case, with a note from the MD of the airline, asking for feedback. I guess I looked keen, hence was handed one of those devices.

I went on to answer about twenty questions, on the iPhone app, and didn’t feel the pinch because we were landing soon an I had nothing to do anyway!

I felt this was a simple, yet effective way to solicit feedback. What do you think?

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
Recommended Posts
Showing 3 comments
  • Guest
    Reply

    the title says ipod shuffle but the actual device is a ipod touch?

  • LienDTK
    Reply

    Oh nice, thanks for share!

Leave a Comment

Getting Next Post...
website by siddatwork.com