Miss the Freddies? Now, there are the Mega Awards recognizing loyalty programs

If you’ve been in aviation for some time, you’re probably familiar with the Freddie Awards. In fact, that’s where I gave one of my first keynotes on social media for the airline industry. In fact, in May 2009, I also had the opportunity to interview Randy Petersen, the man behind the awards, right here on SimpliFlying. Alas, that same year, it was announced that the Freddie Awards would end, leaving no one to speak for the frequent traveler.

Now, the folks at Airline Information have taken up the challenge to honor the best airline loyalty programs, at their Mega Awards ceremony next week in Montreal. And in the Freddie Awards tradition, the Mega Awards also have a public voting component, which will determine the People’s Choice Awards. Voting is now open (till 13 Oct) and you can vote here: http://ow.ly/2Qyqx

While it is probably difficult to replace the Freddies, I think the Mega Awards are a step in the right direction. The best part is that the awards will be presented by Freddie Laker Jr. himself!

I will be in Montreal for the conference as well as the awards and will be sending out Live updates over Twitter, so be sure to follow. And if you’re going to be in Montreal next week, give me a hollar and we’ll catch up!

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Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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  • Sergio
    Reply

    We will all be tuned on #MegaAwards

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