SimpliFlying Lab 2015
On the 21st of October 2015 SimpliFlying organized the world’s first airline marketing innovation lab in Las Vegas. The event was attended by 50 of the most innovative airlines, including Singapore Airlines, Cathay Pacific, American Airlines, Turkish Airlines, and LATAM Airlines, as well as B2B brands such as Airbus, the Engine Alliance and Amedeo.
It comprised roundtables led by independent industry experts on four key focus areas: social customer service, branding, performance analytics and touchpoint innovation. The objective of the innovation lab was to address existing issues and develop a roadmap for future airline marketing innovations.
The presentation below summarizes the key trends identified during the roundtables. fore more insights view and download our latest outlook report here.