SimpliFlying Lab 2015

On the 21st of October 2015 SimpliFlying organized the world’s first airline marketing innovation lab in Las Vegas. The event was attended by 50 of the most innovative airlines, including Singapore Airlines, Cathay Pacific, American Airlines, Turkish Airlines, and LATAM Airlines, as well as B2B brands such as Airbus, the Engine Alliance and Amedeo.

It comprised roundtables led by independent industry experts on four key focus areas: social customer service, branding, performance analytics and touchpoint innovation. The objective of the innovation lab was to address existing issues and develop a roadmap for future airline marketing innovations.

The presentation below summarizes the key trends identified during the roundtables. fore more insights view and download our latest outlook report here.

Marco Serusi

Marco Serusi

Former Director of Consulting at SimpliFlying
Marco Serusi was Consultant at SimpliFlying from November 2011 to January 2019 and has worked on major client projects with the likes of LATAM Airlines, London Heathrow and Airbus. He has also delivered training in digital aviation strategy for hundreds of executives globally and spoken at several aviation conferences worldwide. He is well known for his cutting-edge research into crisis communications and social media trends.
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