South Africa’s Kulula Airlines goes back to basics with Flying 101 re-branding

Did you ever know where the black box is located on a plane? Did you know what A.P.U stands for? Probably not, unless you’re a geek. Kulula Airlines of South Africa, which is known for its quirky branding, has come up with a solution – an airplane painted with facts about…the plane itself!

Now here’s one plane that’s bound the become the kids’ favorite. In fact, I bet that adults would be intrigued too. I’d let the pictures do the talking, and you be the judge.

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Showing 4 comments
  • Doug Blakely

    Absolutely love this and what a fantastic idea! Great timing too with the World Cup just around the corner and the whole world looking in on South Africa … Simply Brilliant!

  • Kenny Sturgeon

    First of all, Great blog! I just discovered you and have been enjoying the process of “catching up”. This post really caught my eye, as I have been recently working to improve the interactivity and memorability of my own branding and product offerings.
    The combination of elegant simplicity, cartoonish fun, and real info really makes this whole concept a winner.

  • Zenith Software Ltd.

    Branding can simply be getting back to basics – proven again. Absolutely wonderful work.

  • Neutrino 1990

    Hope they take flying more seriously!

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