What might air travel be like tomorrow, if airlines start using the latest social media tools today?

Remember the video I did about the future of flight if airlines adopted the technologies available today to enhance the flight experience? Inspired from that, I wrote an article on FlightGlobal’s ShowDaily at the Hamburg Interiors Show last week, which zoomed in on scenarios assuming airlines would adopt the latest free social media technologies today. And the result was quite enjoyable (from the reviews I’ve heard).

Hence, I’d like to share with you the full article here. You can click on the image to read in a larger font size, or view the text-only version here.

On this hypothetical flight,

  • After booking the flight, my Facebook and Twitter friends planned my trip, thanks to a tool called Flip.to
  • I pre-ordered food on Twitter
  • Pre-selected “family zone” on the flight, where people of similar interests would be sitting
  • I managed to get the wifi free, by filling up a survey on the landing page, when I turned on my browser
  • “Rented” a power point to plug in my Mac.
  • Was offered an iPad, but couldn’t rent it, as they were all booked in advance

So, what do you think? Is this too much to ask of our favorite airlines? If there was one airline that was to adopt most of these technologies, who would it be? Let’s hear your thoughts in comments and on Twitter (@simpliFlying)

Special thanks to Mary Kirby of the RunwayGirl fame, for getting this article published.

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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