Crises Management for airlines and airports in the age of social media- Presentation from ACI Europe

Last week, had the honor of presenting at the ACI Europe Summit in Lisbon, Portugal. While the city had beautiful weather, I addressed the audience of mainly airport CEOs and Commercial Heads on how to engage customers when the weather goes bad – in times of crises. I used a number of examples, from the Icelandic ashcloud to American Airlines flight 24 crises handling.

Here’s the presentation I delivered in Lisbon, the key point being that airlines and airports must use the same tools as their customers to communicate effectively and efficiently today.

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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