KLM creates the highest dance party in the world, on first flight to Miami #fly2miami

When was the last time you did something for the first time? That’s a question I often ask my friends when I meet them. I bring it up now, because I’m doing something for the first time today – being part of the highest dance party in the world, on-board KLM’s first flight from Amsterdam to Miami.

Yes, imagine dance beats pumping through the aircraft PA system, mojitos being served to all passengers, as flight attendants dance down the aisle. It might sound like I’m joking, but it’s really a flight that I’m on! And it’s the result of a bet between a Dutch DJ and KLM, that the airline would fly a party plane down to Miami if the DJ could fill up up! You can read the whole back-story here (super cool!)

Not only are the 150 people selected by the DJs on-board this flight, KLM also held an online competition, where anyone could submit a photo of their summer party, and they’d stand a chance to go to Miami on this flight too! And I’m going to be rubbing shoulders with these folks on the flight too!

I’m sure the next few days are going to be lots of fun, and I’m excited to be part of this first flight! Great to see KLM bring the fun back to flying!

You can follow all the tweets, photos and videos from the trip right here.



Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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Showing 4 comments
  • Jetaviator7
    Reply

    Hmmm.. to dance or not to dance? That is the question.

    What airlines won't do for some publicity, eh?

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