Now, Pegasus Airlines creates an irresistible safety video, featuring cute Turkish kids

We’ve all seen Air New Zealand’s “Fit to Fly” safety video, and seen their Bare Essentials safety video. We also fell in love with Cebu Pacific’s flight attendants dancing to Lady Gaga’s tunes and the rapping flight attendant at Southwest Airlines.

Not to be left behind Pegasus Airlines of Turkey has come up with an adorable safety video where the demonstration is done by cute Turkish kids! You really have to watch to catch all the adorable kids in action.

It goes to show the point once again that taking something mundane like a safety video and adding some fun elements to it can help a brand spread far and wide. After all, how many of you had heard of Pegasus Airlines before this, let alone flown them to watch this video?

Enjoy the show!

http://www.youtube.com/watch?v=IKgYqO9w-Do

Shashank Nigam

Shashank Nigam

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world’s largest aviation marketing firms working with over 85 aviation clients in the last ten years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior executives globally, from Chile to China. Nigam’s impassioned and honest perspectives on airline marketing have found their way to over 100 leading media outlets, including the BBC, CNBC, Reuters and Bloomberg, and into leading publications such as The Wall Street Journal and the New York Times. He writes a dedicated monthly column in Flight’s Airline Business, challenging the typical assumptions about airline marketing. His new book on airline marketing, SOAR, is an Amazon bestseller that’s shaking up the industry and inspiring other industries to learn from the best airlines. Born in India, raised in Singapore, he now lives with his wife and two young daughters in Toronto.
Shashank Nigam
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