The Best Airlines in Social Media: the Top 7 nominees for the SimpliFlying Awards for Social Media Excellence 2011
With about a day still to go for voting (and trust us, a lot of votes come in on the last day), the total number of votes has already crossed 30,000. Moreover, votes have come in from 4500+ cities across the world. How incredibly awesome is that?
- Freshness and innovativeness are the keywords you need to keep in mind if you wish to drive a really successful social media campaign.
- If you’re able to engage the interest of the customer, it’s possible to overcome certain price-point barriers. e.g. KLM’s new Economy Comfort option was a hit due to the viral video of a levitating magician.
- People are looking for instant engagement online – if you’re looking to provide customer service online, don’t do it half-heartedly. Throw everything you’ve got into it and your customers will appreciate you for it. eg. AirAsia’s AskAirAsia.
- To a certain extent, building emotional bonds with customers will drive long-term loyalty and revenue. eg. KLM Surprises and JetBlue’s glass half-full video.
- Being “controversial” or disruptive is also a great way of driving buzz, receiving eyeballs and getting new customers as long as it is done right. eg. Air New Zealand have been brilliant in their “provocative” social media endeavours such as “Nothing to hide” etc.
- Leverage the latest technology as and when it becomes available to engage more customers and to appear to be at the cutting-edge of innovativeness. eg. the Chrome web app by Virgin America, Groupon route-launches etc.
With that said, here’s the case-pack. We hope you enjoy going through it!